Job Description:
We welcome remote candidates based in the continental United States
Merkle is a leading data-driven, technology-enabled, global performance marketing agency that specializes in the delivery of unique, personalized customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios. The agency’s heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive people-based marketing strategies. Its combined strengths in performance media, customer experience, customer relationship management, loyalty, and enterprise marketing technology drive improved marketing results and competitive advantage. With 16,000+ employees, Merkle is headquartered in Columbia, Maryland, with additional offices in the US, Europe, and Asia. In 2016, the agency joined the Dentsu Aegis Network.
As an Associate Director of Analytics Strategy and Transformation, you will develop strategic and tactical evaluations of a client's current state across digital media, data strategy, analytics, and customer experience. Sitting within our Digital Business Transformation group, you will deliver assessments and recommendations that help clients navigate a changing ecosystem, including AI and privacy readiness, discoverability, and evolving AdTech/MarTech, while positioning stakeholders to drive meaningful change. This is an exciting strategic role that drives thought leadership and high-end consulting services for our clients.
Successful candidates typically bring agency, consulting, or related experience in digital marketing, analytics, data strategy, and/or MarTech solutions, including experience developing strategic evaluations, analyzing and sizing opportunities, and synthesizing business objectives and marketing capabilities.
Key responsibilities include:
Managing analytics transformation initiatives for clients through long-term, multi-phase programs
Conducting thorough audits and assessments of digital marketing and analytics infrastructure, processes, strategies, and readiness to expand
Evaluating clients' AI analytics readiness, including data foundations, governance, and organizational capacity to adopt AI-driven measurement and insights
Analyzing data collection methods, technology stack, and data quality to gauge effectiveness and identify areas for improvement
Developing and delivering transformation priorities and roadmap objectives, including outlining timelines, milestones, and resource requirements that cover a broad range of digital activation and measurement strategies:
Synthesizing transformation priorities and presenting recommendations to cross-functional teams, including Marketing, IT, Data Strategy, Analytics, Agency Partners, and Executive Leadership
Collaborating across teams to shape digital experience analytics strategy, with a strong grasp of the tactics (site, app, and customer journey data) that drive optimization and personalization
Articulating how privacy-enhanced technologies (data clean rooms, consent management platforms, server-side technology, etc.) and addressable activation (identity targeting, closed ecosystems, RMNs, etc.) align to future client objectives
Connecting data strategy, audience creation, media activation, measurement, creative and customer experience within the transformation plan
Collaborating with stakeholders to communicate transformation initiatives’ vision, objectives, and benefits to gain organizational buy-in
Ensuring alignment with industry best practices, emerging trends, and regulatory requirements (e.g., GDPR, CCPA).
Delivering ongoing consulting guidance to clients within retainer or project work
Delivering thought leadership through webinars, blog posts, QBRs, and industry publications
Developing relationships with current and potential clients by sharing thought…