Job Description:
We are looking for an experienced Business Director to lead one of our key accounts, driving client relationships, business growth and the delivery of integrated media solutions that generate measurable business impact.
The role requires a strong combination of strategic thinking, commercial acumen, media expertise and people leadership. You will act as a trusted partner to senior client stakeholders, providing strategic direction and ensuring our work delivers against the client's wider business and marketing objectives.
You will lead a team across planning, digital, performance, and data functions, overseeing the delivery of campaigns while ensuring the account operates efficiently and to the highest standards. Working closely with regional teams, you will ensure regional strategies and priorities are effectively translated into local market plans, driving alignment, consistency and strong execution in market.
Key Responsibilities
Client Leadership & Business Growth
Lead client relationships, building trust and positioning the agency as a strategic business partner rather than simply a media delivery partner
Develop a deep understanding of the client's business, commercial priorities, category dynamics and competitive landscape to identify opportunities for growth
Provide strategic counsel to senior stakeholders, proactively challenging briefs, shaping recommendations and bringing forward new opportunities
Take overall accountability for client satisfaction and service quality
Media Strategy & Integrated Planning
Provide leadership across integrated media strategy and planning, ensuring activity is aligned with client business objectives and delivers measurable outcomes
Oversee media investment across online and offline channels, including digital, social, search, programmatic, video, OOH and emerging platforms
Ensure audience insights, market intelligence, competitive activity and performance data inform recommendations and investment decisions
Identify opportunities to improve media effectiveness through innovation, partnerships, technology, first-party data and advanced measurement
Commercial & Operational Management
Manage P&L and ensure commercial growth, efficiency, and profitability
Ensure strong financial governance across media budgets, billing, reconciliations, contractual commitments and commercial agreements
Work closely with trading teams to maximise value from media partners and ensure commercially competitive solutions
Team Leadership & Development
Lead, motivate and develop a team, setting clear expectations and creating a culture of accountability, collaboration and high performance
Provide direction and guidance to senior team members while empowering them to take ownership of their respective functions
Ensure the right team structure, capabilities and resources are in place to meet evolving client and business requirements
Foster collaboration across local and regional teams, ensuring clear ways of working and prioritisations.
Skills & Experience
12–15 years of experience in media or integrated communications, ideally within global media agency network
Proven experience leading large client accounts and working with regional teams
Strong track record in senior client leadership & relationship management
Extensive understanding of integrated media strategy and planning across online and offline channels, with particularly strong digital and performance media knowledge
Strong commercial acumen and P&L management capability
Proven experience leading and developing teams
Strong communication and presentation skills, with the confidence to influence client stakeholders
Highly organized and comfortable operating in a fast-paced environment with multiple priorities and stakeholders
Location:
Casablanca
Brand:
Carat
Time Type:
Full time
Contract Type:
Permanent