Who are we?
Equinix is the world’s digital infrastructure company®, shortening the path to connectivity to enable the innovations that enrich our work, life and planet.
A place where bold ideas are welcomed, human connection is valued, and everyone has the opportunity to shape their future.
A career at Equinix means being at the center of shaping what comes next and amplifying customer value through innovation and impact. You’ll work across teams, influence key decisions, and help shape the path forward. You’ll find belonging, purpose, and a team that welcomes you—because when you feel valued, you’re empowered to do your best work.
Job Summary
Creates a local marketing plan in conjunction with global priorities and local business requirements. Interacts directly with product managers, vertical marketing, marketing operations, marketing programs specialists to identify new marketing opportunities, build plans and measure results. Prepares regular marketing activity reports and responds to questions from the sales organization. Works individually or with a team in recommending activities (to include third party events, Equinix events, direct marketing, digital marketing, social media, PR, AR, telemarketing), scheduling and planning projects, estimating costs and managing projects to completion. Management of local agencies for PR, macros, event management, telemarketing. Responsibilities also include lead and opportunity pipeline management (in close cooperation with sales), developing strategies, and tracking of marketing campaigns to evaluate results and provide recommendations for future marketing activities.
Responsibilities
Program Management
Develops and manages the planning and execution of global and local programs and activities in territory
Works in close conjunction with vertical subject matter experts and sales and leadership team to identify and target select key accounts for acquisition or where it is deemed there is substantial potential for growth
Rolls out highly target marketing programs to encourage strategic engagement with Equinix
Delivers high impact product/solution/service launches within their territory in alignment with Regional launch plans
Event Planning and Execution
Manages different types of events within the territory from start to finish including all aspects of event management and logistics pre and post event, including working with 3rd parties and agencies to deliver the right event experience and ROI
Provides reporting on events and campaign to measure campaign effectiveness and makes recommendations for improvements
Delivers social media campaigns to drive successful activities in cooperation with Social Media leads
Agency Management
Overall Agency, budget and performance management for the territory marketing plan where individual is the lead
Works with Creative Services or third party agencies to develop supporting materials and collateral
Lead Generation
Accountable for forecast ROI in terms of MQLs/Opportunities within Lead Management SLAs where individual is the territory lead
Works with Marketing Operations to ensure Leads are captured and progressed through global lead management process and tools and guides junior team members
Lead Management
Consistently reviews with Senior Opportunity Development and Sales Management to ensure leads progress and are qualified and converted
Utilizes SFDC to monitor lead progression and obtain feedback on quality and adjust plans to reach targets
Collaboration
Liaisons and plans with local sales teams, partnering with Sales leaders to improve lead management metrics
Works with regional and senior global marketing leadership for product, vertical marketing, programs, marketing operations
Resource and Budget Management
Plans, prepares and manages budgets and escalates concerns to more senior members when project costs exceed planned budget expenditure
Manages budget for events and other activities, ensuring compliance with Financial processes and…