Job Description
Job Purpose
As a Senior National Account Manager for Away from Home, you will be responsible for driving growth across Kraft Heinz portfolio within our Away from Home channel. This role is ideal for a results-driven leader who thrives on full ownership, strategic selling, and influencing key decision-makers—both internally and externally. We’re looking for a candidate who sees the big picture, understands the complexities of the three-tier system, and is passionate about turning data into actionable wins. This is more than a traditional sales role—it’s an opportunity to lead with impact, unlock new business, and champion the voice of the customer across a dynamic and high-growth channel.
Essential Functions & Responsibilities
· Lead the development and execution of sales and marketing programs to drive revenue growth within across multiple AFH channels.
· Cultivate and manage relationships with key stakeholders including distributors, C-store operators, franchisee groups, and non-commercial Group Purchasing Organizations (GPOs).
· Deeply understand and navigate the three-tier system—leveraging distributor and operator partnerships to unlock consumer insights and business growth.
· Identify growth opportunities using syndicated and internal data and deliver actionable strategies to expand distribution and velocity.
· Effectively sell new and expanded distribution opportunities across regional and national operators.
· Customize strategic sales plans based on each customer’s business needs and channel dynamics.
· Deliver clear, concise, and compelling sales updates and performance reporting to senior leadership.
· Ensure strong execution of promotions and innovation launches through detailed follow-ups and tracking.
· Collaborate cross-functionally with National Account Manager peers and Customer Vice Presidents to deliver annual operating plan objectives.
· Own and manage budgets, including trade, travel, and expenses, ensuring efficient resource allocation and strong ROI.
· Prepare and deliver high-impact customer presentations for business reviews and key selling initiatives.
· Continuously identify white space opportunities and pursue volume growth within existing and new accounts.
Expected Experience & Required Skills
· Bachelor’s degree in business, marketing, sales, or related field preferred. Equivalent combination of education and experience will be considered.
· 5 to 7 years of experience in sales, with at least 3 years focused on selling to multi-unit operators, non-commercial accounts, c-store, or regional chains.
· Proven success building relationships with Away From Home customers, wholesalers, and internal cross-functional teams.
· Strong understanding of category management, trade strategy, and P&L ownership.
· Experience in collaborating cross-functionally with marketing, supply chain, finance, and sales operations teams.
· Demonstrated ability to use data to develop and execute customer strategies.
· Highly motivated, self-starter who thrives in a fast-paced, customer-facing role.
· Effective communication skills, both verbal and written, demonstrated by effective presentation, influence, and advanced negotiation skills with both internal and external stakeholders.
· Detail-oriented with a track record of follow-through and delivering results with limited direction.
· Proficiency in Microsoft Office Suite (Excel, PowerPoint, Outlook), and CRM tools (e.g., Salesforce).
· Ability to adapt selling strategies to virtual platforms (MS Teams, Zoom, Google Meet, FaceTime, etc.).
· Ability to lift up to 50 pounds when needed (e.g., delivering customer samples, etc.).
· Valid driver’s license and ability to meet MVR requirements.
· Willingness and ability to travel up to 40% of the time for in-person engagements with customers, distributors, and internal teams, as needed.
Work Environment & Schedule
This is a remote-based role that can be performed from a home office, with travel required based on…