Location: Arlington, United States of America
In fast changing markets, customers worldwide rely on Thales. Thales is a business where brilliant people from all over the world come together to share ideas and inspire each other. In aerospace, transportation, defence, security and space, our architects design innovative solutions that make our tomorrow's possible.
Knowing what Thales does today, means asking where technology is taking us tomorrow. We are creating the waves of digital transformation that will cary our customers into the future. Where these transformations intersect and interfere is where the most interesting and innovative tomorrows are being built. Thales operates at the intersection of these technologies to find every tomorrow.
Digital Communication Manager
Arlington, Virginia, USA (Hybrid)
Position Summary
Thales is seeking a Digital Communication Manager in Arlington, VA . In this role, you will lead the Thales North America internal and external digital communications across mediums that include the internet, internal digital platforms (intranet and Digital Workplace) and social media channels. The Digital Communication Manager will develop original branded communications for use across various channels including company website, leadership presentations and external communications, press releases, intranet and social media outlets. You will also be responsible for conceptualizing, developing, implementing and managing social media and digital campaigns, writing short and feature length stories, and ensuring web content is accurate, up-to-date and strategically aligned with Thales communications.
Key Areas of Responsibility
Conceive, develop and implement a comprehensive digital strategy that is aligned with key NORAM priorities with consideration for the competitive and political landscape.
Identify new and creative approaches to digital and social media activities, keeping Thales North America visibility at the forefront externally and establishing NORAM as the best-in-class digital and social leader across Thales Group.
Research, select and manage the execution of internal and external facing digital events (virtual Town Hall, Twitter chats, YouTube/LinkedIn Lives, etc.).
Act as the digital program manager for NORAM’s digital workplace (The Edge) – determining strategic direction, overseeing migrations, providing input for the platform’s roadmap, and liaising with Internal Communications.
Own community management of social platforms including monitoring for comments, developing responses for routine and select events/initiatives/crisis situations – closely tracking social sentiment and providing senior management counsel on reactive activities.
Own the implementation of global brand guidelines on social media, executing all graphic design to support social/digital content.
Act as Thales on-site representative for industry events and identify opportunities for social activity, capture content and amplify event messaging to digital audiences.
Evangelize social media with employees and execute/support programs to inspire ambassadorship (Social Media Champions, Buzzworthy, etc.).
Minimum Qualifications
Bachelor's degree in Communications, Journalism, Marketing, or a related field of study
At least 7 year of experience developing and leading social media campaigns
At least 7 years of experience writing blog and feature stories for web and/or print
At least 5 years of experience managing social media and website platforms, producing multimedia content and managing and analyzing metrics
At least 3 years of management experience
In-depth knowledge and understanding of social media channels including, but not limited to, Facebook, Twitter, Instagram, Snapchat, YouTube and other emerging, and their audiences
Ability to strategically analyze objectives and translate into highly effective social media and digital deliverables
Exceptional writing skills and attention to detail
Knowledge of Associated Press editorial…