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APAC AI Media Orchestration Senior Director – Japan
About the role
Help shape how AI transforms media and marketing for one of WPP Media's key clients: Google.
This newly created leadership role within Media Futures Group (WPP Media's bespoke agency for Google) brings together media expertise, practical AI delivery and organizational transformation . Based in Japan, you will help pioneer agentic workflows at scale for Google, connecting regional and global capabilities with the needs of the local market.
Your remit is to turn AI ambition into everyday practice: identifying high-impact opportunities, piloting and deploying AI agents across live campaigns, developing solutions for Japan-specific needs, and helping teams adopt new ways of working.
You will partner with senior client and agency stakeholders, cross-functional media teams, and APAC AI specialists to move successful experiments into repeatable, measurable solutions.
We are looking for someone who understands how media works, brings strong practical fluency in generative AI, and can lead change from initial use case through deployment and sustained adoption.
What you’ll do
Lead AI adoption in Japan. Own the execution of the Japan market AI agenda, aligning local priorities with regional and global capabilities.
Deploy AI into live media workflows. Partner with strategy, planning and activation teams to identify opportunities, pilot verified agents, and embed successful workflows into campaign delivery.
Build and localize solutions. Architect, localize, test, deploy and maintain custom AI tools and agents that address Japan-specific business and workflow needs.
Enable teams and lead change. Deliver practical workshops, training and onboarding, while working with cross-functional leaders to overcome adoption barriers and embed new ways of working.
Advise senior stakeholders. Translate business challenges into actionable AI initiatives, clearly communicating opportunities, trade-offs and results to client and agency leadership.
Measure, govern and scale. Track adoption, quality, productivity and business impact; uphold enterprise standards for responsible AI; and share successful local innovations across the wider APAC network.
What we’re looking for
Substantial relevant experience across media strategy, marketing transformation, consulting, marketing technology or adjacent disciplines, with demonstrated leadership of complex initiatives.
Business-level or native Japanese and professional English—both essential.
Strong understanding of the media ecosystem, including how campaigns are planned, activated, optimized and measured.
Deep understanding of Japan’s media landscape, audiences and cultural context.
A track record of driving AI adoption across teams, with hands-on experience piloting or deploying AI workflows or custom agents.
Strong practical fluency in generative AI and AI agents, including familiarity with GenAI tools and large language models.
Working knowledge of prompt and context engineering, agent testing and evaluation, and responsible AI practices.
Proven success leading large-scale change or technology adoption across cross-functional…