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Carry1st

Head of Growth Marketing

Place: Kenya · Remote
Posted: 2 days ago

Applies on apply.workable.com

The role

Carry1st Shop is a direct-to-consumer storefront for in-game currency and digital goods across Africa and the Middle East, selling titles such as Call of Duty: Mobile, PUBG Mobile and Free Fire. We are looking for a Growth Marketing Lead to own how we acquire, retain and win back customers, profitably.

You will be accountable for our paid user acquisition budget and the return it generates, build our CRM and lifecycle program, and lead a team spanning paid UA and creative. This is a hands-on leadership role: you will set the growth strategy, then get into the detail to launch campaigns, read the data, and constantly iterate.

What you'll do

Own paid acquisition across Meta, Google, TikTok, Snapchat and app networks, with accountability for the paid UA budget, CAC, and payback

Build and run CRM and lifecycle marketing: segmentation, onboarding, repeat purchase, cross-sell, win-back and re-engagement across push, email, SMS and WhatsApp

Own app store optimisation and conversion from store to first purchase

Allocate budget across channels, markets and titles based on unit economics, and reallocate as performance moves.

Build one trusted view of acquisition and lifecycle performance with the Data Team, including attribution and incrementality testing

Run a high-tempo testing program across channels, audiences, offers and creative

Lead and develop a team of paid UA and creative specialists, and set the creative briefing and testing process

Partner with market and title owners, Product and Data to turn commercial priorities into campaigns that ship

Requirements

Experience: 6+ years in growth or performance marketing in gaming, e-commerce or consumer apps

Paid UA and CRM: A track record of running both paid acquisition at scale and CRM/lifecycle programs, with results you can quantify (CAC, ROAS, retention, reactivation)

Strategy to tactics: Comfortable setting a quarterly growth strategy and, in the same week, building audiences, writing briefs and launching campaigns yourself

Analytical rigour: Fluent with MMPs (e.g. AppsFlyer, Adjust) and analytics tools; you design and read experiments and think in unit economics

Creative judgement: You know what makes performance creative work and how to run a creative testing engine.

Ownership: You thrive in a fast-moving, remote, growth-stage team and are energized by owning a number.

Preferred Qualifications

2+ years of experience managing a team

Experience with D2C strategy at a gaming publisher, including webshop environments

Experience in Africa, the Middle East, or other emerging markets

Benefits

What will it be like to work at Carry1st?

Carry1st is a fast-paced and dynamic place to work. Our team is diverse and global. At Carry1st, you will have the opportunity to…

Own shares in the Company - enabling you to benefit from the value you create

Some additional perks…

Awesome equipment: Get everything you need to work effectively

Remote working allowance: Put an additional $600 / year to optimise your WFH experience

Learning and development: Attend courses, conferences and training events

Birthday leave: Enjoy a paid day off on your special day

We hire great people from a wide variety of backgrounds, not just because it's the right thing to do, but because it makes our company stronger. Join us!