ABOUT CROUD & ROLE OVERVIEW
Croud is a global brand and performance media agency that helps businesses drive sustainable growth in an evolving marketing landscape. Combining deep expertise in performance marketing with brand strategy, integrated media, social, creative, and analytics, Croud delivers a Return on Intelligence so brands can make their next best move.
Founded in 2011 to reinvent the agency model, Croud combines 600+ in-house digital experts with a global network of 2,900 on-demand marketing specialists. This unique model enables us to operate with agility, delivering tailored solutions that drive meaningful and measurable growth for our clients in over 120 markets and 60+ languages.
Located in the heart of SoHo, our New York office is home to a group of 100+ highly-skilled marketers, passionate about driving innovation and delivering great work for clients. With a rapidly expanding team and client portfolio, Croud New York offers hands-on experience working with some of the world's leading brands across every industry sector.
Find out more about Croud NY here!
The overall purpose of this role is to support the SEO Director and VP Organic Performance and a team of Senior Account Managers, Managers and Associates in implementing a best in class SEO strategy for key clients. You will be responsible for the management and delivery of SEO scopes for our clients, using both internal resources and our network of specialists, in order to achieve client business objectives and targets.
You will be responsible for the build and effective implementation of client Account Development Plans (ADPs) in order to achieve client’s annual business objectives and targets as well as contributing to new business pitches and our innovation processes to ensure we always remain cutting edge in our craft.
You will have excellent knowledge of all component parts of SEO (from technical, to content and PR) and work with our specialist teams in these areas to lead on delivering a unified Organic Search strategy for clients. You will also be able to articulate SEO strategy to a senior audience, both externally and internally to our cross-channel counterparts.
RESPONSIBILITIES
Development and execution of client strategy to increase profit, and provide great customer service to clients
Work together with wider teams to devise and deliver Account Development Plans (ADPs) for each client to sustain and grow client performance
Manage profitability of client accounts, ensuring resource is paced correctly to avoid under or over service
Work with the Director of Organic Performance and our Strategy Directors to input into overall direction of department
Pioneer direction of department across the team
Develop, mentor and train team members, both remotely and in person
Ensure client accounts are following SEO best practice, ensuring that hygiene factors are monitored and managed accordingly
Play an active role in defining SEO best practice and scalable processes
Stay up to date with new market tools and opportunities, which would support client strategy or Croud’s product offering, and share to the wider team
Surprise and delight clients through innovation, knowledge share & insight; highlighting successes on a weekly basis (monthly for smaller clients)
Support SEO Managers & Executives to adopt this approach to client management & performance
Provide reporting and measurement of the effectiveness of campaigns, ensure client reports are delivered on time and accurately
Share learnings with the wider Social, Display, PPC and Analytics teams to drive performance and efficiencies
Provide direction and guidance to the SEO Executives and Managers to deliver excellence in required communication and client service standards for each client as well as generally
Direct line manage a team of SEO Executives and Managers, managing monthly 1:1s and Quarterly Performance Reviews (QPRs), mentor new team members to become operational in their roles quickly and efficiently
Advocate knowledge share, drive delivery of cross channel processes and sharing of tools. Lead by example and drive the team to share knowledge cross team and cross channel
Innovate new technologies and ways of working, monitor market trends in order to support internal growth and efficiency strategies. Support and contribute to the development of the tech roadmap
Oversee regular or ad hoc projects and delivery of projects within the team.
Contribute to the new business process and oversee management of sales support delivery from the team as required / requested by the sales team.
Identify areas of development within existing business to upsell digital services where relevant across your client portfolio
Drive overall performance within the team to achieve margin and incremental revenue month on month
Proactively identify workflow efficiencies to counter ineffective process within the team - new ways of working, continuous process improvement
Proactively use all tools and technologies at your disposal, identify and share emerging tools and technologies that could contribute to the development of Croud’s SEO offering or workflows
Contributing to and supporting Croud marketing activities including whitepapers, blog posts and speaking opportunities
REQUIRED KNOWLEDGE
Degree level education or relevant equivalent experience
In-depth demonstrable experience in Digital Marketing
In-depth demonstrable experience in SEO advertising
Excellent communication, organisation, and presentation skills
A mathematical and analytical mind
Exceptional client service skills
Highly organized and an ability to multitask
Impeccable attention to detail
Excellent Microsoft Office skills which must include Excel, Word and PowerPoint
Proven track record of working to deadlines
Proven time management skills
Proven ability to negotiate
The ability to autonomously identify opportunities, generate ideas and formulate strategies
Leadership skills: managing direct reports, a motivator
Demonstrable line management experience, mentoring & training
Proven experience in client expectation management roles and situations, able to manage and direct client expectations
Clear passion for digital marketing and SEO
STAKEHOLDERS
Line Manager: VP, Organic Performance
Direct Reports: SEO AD, SEO SAM, SEO AM
Key Stakeholders: Director, SEO, Content Team.
Other stakeholders: Network and Ops team, US/UK SEO Leadership
COMPANY BENEFITS
Every employee is eligible for the benefits listed on our careers site which include:
● 20 days vacation a year with 12 public holidays observed
● Early finish throughout the summer months
● Enhanced paid parental leave
● Healthy in-office meals and snacks
● 401(k) Savings Plan
● Sales commission with pitch opportunities
● Annual performance bonus
● Pre-tax commuter benefits
● Full paid medical Insurance for employee (including dental and vision)
● Dependent contribution to medical, dental and vision coverage
● Employer paid life insurance coverage
● Monthly wellness membership stipend
● Access to health guidance and wellness resources
● Free Citi bike membership
● Hybrid workspace support - home office setup is provided
● Agile working policy
● Regularly scheduled social events and quarterly team offsites
COMPENSATION
Salary Range for this position is $140,000 - $160,000 per year (DOE).
Where an employee or prospective employee is paid within this range will depend on; among other factors, actual ranges for current/former employees in the subject position, market considerations, budgetary considerations, tenure and standing with the Company (applicable to current employees), as well as the employee’s/applicant’s skill set, level of experience, and qualifications.
Standard hours are from 9.00am to 5.30pm, there’s flexibility if agreed in advance with your line managers (it may also be necessary on occasions to work outside of these hours). We operate on a hybrid model of 3 days in office per week.
Croud is an equal opportunity employer and does not discriminate on the grounds of a person's gender, marital status, race, religion, age, disability or sexual orientation. All candidates will be assessed based on merit, qualifications and their ability to perform the requirements of the role.