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Job Description:
The Campaign & Growth Manager is responsible for driving qualified lead generation and accelerating business growth through strategic, data-driven marketing campaigns. This role transforms company growth objectives into comprehensive marketing strategies that connect the right audiences with the right messages across multiple channels. The ideal candidate is both a strategic thinker and a hands-on marketing leader who thrives on analyzing performance, optimizing campaigns, and uncovering new growth opportunities. Success in this role requires strong decision-making skills, analytical expertise, and the ability to coordinate cross-functional teams to deliver measurable business results. If you are passionate about performance marketing, lead generation, and creating impactful campaigns that drive growth, this is an exciting opportunity to make a significant contribution at Job Duck.
Responsibilities include, but are not limited to:
Oversee campaign landing pages and conversion paths, including messaging, structure, testing, optimization, and user experience
Develop comprehensive campaign briefs that provide clear direction and expectations for execution teams
Define campaign channel strategies and determine how each channel will support campaign objectives
Track and evaluate leads and marketing generated leads generated through events and measure performance against investment
Own marketing strategy for events and tradeshows, including planning, promotion, lead generation activities, and post-event follow-up
Develop and test new lead generation opportunities, referral programs, partnerships, and growth initiatives
Conduct post-campaign analysis and document performance results, learnings, recommendations, and successful strategies
Use campaign performance data and testing results to guide investment decisions and resource allocation
Identify underperforming campaigns, channels, audiences, offers, and funnel stages and implement necessary optimizations
Monitor campaign performance throughout execution and evaluate results against established objectives
Oversee paid media strategy and coordinate with advertising specialists regarding audience targeting, creative assets, budgets, messaging, and performance expectations
Develop campaign email strategies and coordinate execution of promotional and follow-up communications
Establish lead generation, MGL, conversion, cost, and performance targets before campaign launch
Direct marketing specialists across paid media, email, social media, creative, video, website, and other marketing channels
Translate company growth goals into actionable campaign strategies with defined audiences, messaging, offers, channels, budgets, timelines, and performance targets
Own and maintain the master campaign calendar while ensuring campaigns are strategically prioritized and timed appropriately
Develop and lead lead generation and growth campaigns across company brands based on established business objectives
Continuously identify opportunities to improve lead quality, lead volume, conversion rates, acquisition costs, and overall marketing contribution to company growth
Provide regular reporting on campaign performance, including spend, leads, conversions, MGLs, and key insights
Develop and oversee A/B testing initiatives across advertisements, landing pages, emails, offers, messaging, and campaign assets
Review lead quality and marketing generated lead performance in addition to overall lead volume
Maintain campaign tracking systems, UTM structures, attribution models, and reporting processes to ensure accurate performance measurement
Monitor campaign budgets and spending to ensure resources are allocated toward the most effective lead generation opportunities
Direct campaign-specific creative, social media, website, and video requirements
Requirements:
• 2- 3 years of experience in growth marketing, demand generation, performance marketing, campaign management, or a related field
• Proven track record of developing and managing lead generation campaigns with measurable results
• Strong understanding of marketing funnels, customer acquisition, conversion optimization, attribution models, and lead generation strategies
• Experience managing multi-channel campaigns across paid media, email marketing, social media, landing pages, websites, and content marketing
• Ability to develop marketing strategies aligned with business objectives and performance targets
• Experience managing campaign budgets and evaluating performance against spend
• Strong analytical skills with the ability to identify underperforming initiatives and implement optimization strategies while campaigns are active
• Experience with campaign tracking, UTM management, attribution reporting, and performance measurement
• Ability to lead testing, experimentation, and continuous improvement initiatives
• Bachelor’s degree in Marketing, Business, Business Administration, Digital Marketing, or a related field preferred, or equivalent professional experience
• Required Tools: Workday, SharePoint, Bloomgrowth, Marketing Automation Platforms, Email Marketing Platforms, Analytics and Reporting Tools, Paid Advertising Platforms, CRM Systems
Required Skills
• Lead Generation Strategy
• Growth Marketing
• Campaign Strategy and Management
• Performance Marketing
• Data Analysis and Performance Optimization
• Paid Media Strategy
• Conversion Rate Optimization
• A/B Testing and Experimentation
• Marketing Attribution
• UTM Tracking and Reporting
• Budget and Spend Management
• Landing Page Strategy
• Sales Funnel Optimization
• Email Campaign Strategy
• Multi-Channel Marketing
• Event and Tradeshow Marketing
• Referral Marketing Strategy
• Strategic Planning
• Prioritization and Resource Allocation
• Cross-Functional Coordination
• Strong Decision-Making Skills
• Problem-Solving
• Analytical Thinking
• Results-Oriented Mindset
• Communication Skills
• Adaptability
• Attention to Detail
Work Shift:
8:30 AM - 5:30 PM [EST][EDT] (United States of America)
Languages:
English, Spanish
Ready to dive in? Apply now and make sure to follow all the instructions!
Our application process involves multiple stages, and submitting your application is just the first step. Every candidate must successfully pass each stage to move forward in the process.
Please keep an eye on your email and WhatsApp for the next steps. A recruiter will be assigned to guide you through the application process. Be sure to check your spam folder as well.