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Job Description
Sony Electronics Singapore is seeking a commercially minded E-Commerce Executive to drive sales and profitability across our four online channels: Sony Store Online (SSO), Shopee, Lazada and TikTok Shop .
The role owns channel performance , platform content and marketing , and campaign pricing execution , working closely with Product Managers, Operations and the Customer Marketing (CMK) team.
As platform costs continue to rise, the role is expected to grow revenue profitably , making informed trade-offs on where to invest, what to promote and how each channel contributes to Sony's direct-to-consumer strategy.
What you will be doing
Sales & Channel Profitability
Own sales targets for SSO, Shopee, Lazada and TikTok Shop, tracking performance against monthly and campaign targets
Monitor channel P&L, including platform commission, fees, vouchers co-funding, logistics and ad spend, to manage cost to serve per channel
Recommend where to grow, hold or pull back by channel, category and SKU, based on profitability and Sony's direct-first channel strategy
Analyse why performance moved (traffic, conversion, pricing, assortment, competition) and propose corrective actions, not just report results
Prepare channel performance reports and post-campaign reviews for department and management meetings
Marketing & Content
Across all channels
Work with Operations team to manage product listings, content and storefronts across all four platforms, ensuring accuracy, brand consistency and compliance with approved product claims
Work with Digital Marketing to drive qualified traffic to SSO and marketplace stores, aligning paid media with channel priorities
Brand Store (SSO)
Plan and execute customer-centric campaigns that focus on engagement, not just conversion: driving web traffic, clicks and longer browsing time
Run seasonal campaigns and gamification activities that give customers reasons to visit, interact and return
Drive new customer acquisition and repeat purchase on SSO with the CMK team, using CRM, loyalty and member-exclusive mechanics
Track engagement metrics (sessions, CTR, time on site, active customers, etc) alongside sales to measure what each campaign delivers
Marketplaces (Shopee, Lazada, TikTok Shop)
Plan and execute platform marketing calendars around key mega sales (e.g. 9.9, 11.11, 12.12), product launches and Sony campaigns
Manage on-platform marketing tools: vouchers, flash deals, bundles, sponsored ads and livestream or affiliate activity (TikTok Shop)
Manage marketplace partner relationships (KAMs) to secure campaign slots, visibility and commercial support
Partner with the CMK team to grow product registration from marketplace buyers, bringing them into My Sony Rewards
Campaign Pricing & Operations
Liaise with Product Managers to align campaign prices across platforms and campaign periods, protecting price consistency and channel harmony
Flag pricing conflicts, margin risks and overlapping promotions before campaigns go live
Consolidate pricing, promotion and listing details into clear, accurate briefs for the Operations team to execute and upload on time
Validate live prices, promotions and listings after upload, and resolve discrepancies quickly
Success Measures
Achievement of sales targets by channel
Channel profitability and cost-to-serve within agreed thresholds
SSO new and returning customer sales growth
Product registration volume from marketplace purchases
Pricing and listing accuracy; on-time campaign execution
Quality of performance insights and recommendations
What you should have
Bachelor's degree in Marketing, Business, Digital Commerce or a related discipline
3+ years of hands-on e-commerce experience, managing brand stores on Shopee, Lazada and/or TikTok Shop
Experience with a brand-owned web store (e.g. Shopify) is a strong advantage
Track record of growing marketplace sales while managing margin, platform fees and promotional costs
Strong analytical skills; advanced Excel required, Power BI or similar is a plus
Consumer electronics, retail, FMCG or other brand-led DTC environments preferred
What will help you succeed
Commercial Ownership
Treats each channel as a business with its own P&L, not just a sales outlet
Balances short-term campaign wins with long-term channel health and pricing integrity
Knows when a sale is not worth chasing because cost to serve outweighs the return
Functional Knowledge
Solid understanding of marketplace mechanics: commission structures, platform-funded vs brand-funded vouchers, ad tools and campaign participation requirements
Working knowledge of e-commerce metrics (traffic, CVR, AOV, ROAS) and how they drive revenue
Familiarity with DTC, CRM and loyalty levers that bring marketplace buyers into a direct relationship with Sony
Ways of Working
Coordinates confidently across Product Managers, Operations, Digital Marketing, CMK and platform partners
Writes clear, accurate briefs so others can execute without back-and-forth
Detail-oriented on prices, promotions and listings; checks before things go live
Mindset
Takes ownership of channel results and explains the why behind the numbers
Spots problems early and comes with a proposed solution
Adapts quickly as platforms change their rules, fees and features
Benefits you will have
Flexible work arrangement (because we understand Life happens)
Comprehensive medical benefits (including physical health screenings and term life insurance benefits)
AWS and variable bonus
Special staff purchase rates
Flexible benefits (so you can claim for that staycay or gym membership you’ve been eyeing)
Corporate social responsibility time off for 1 day each year to volunteer for a charity of your choice
Milestone gifts (such as long service award and marriage gift because we want to celebrate both your professional and personal milestones)
Wellness activities to promote healthy lifestyles
Curated training programmes to encourage continuous professional development
At Sony, we strive to create a place for you to realise your potential and inspire you to make positive impact through innovation, smart collaboration and boundless curiosity. We are looking for people who believe that they can enrich lives and help us achieve our purpose – fill the world with emotion, through the power of creativity and technology.