The 1000heads team is a proud, powerful collective of social media obsessives focused on creating transformational social-first work for our clients. We are looking for a Director, Paid Content Strategy to lead and grow our paid offering across the US.
This is not a traditional paid media role. We are looking for someone who understands paid deeply, but thinks first about content, audiences and creative opportunity. You will help our clients understand how paid can amplify and enhance their broader social strategies, connect paid and organic activity, unlock new creative formats and make the most of emerging platform capabilities.
The ideal candidate combines a strong strategy background with hands-on paid social expertise. You will be equally comfortable developing a senior-level paid and content strategy, partnering with Creative on how an idea comes to life across placements, and getting into platforms to build, optimize and evaluate campaigns yourself.
This will initially be a highly autonomous role, so we are looking for someone entrepreneurial and ambitious who is excited to shape the future of the capability. You will work closely with our Strategy, Creative, Community, Relationships and Insights teams to identify new ways paid can strengthen our social-first work and create new opportunities for our clients and the agency.
Requirements
7+ years of experience across paid media, social strategy, content strategy or integrated marketing, ideally within an agency environment
Deep expertise in paid social strategy and activation across major social platforms
Strong strategic thinking with the ability to connect audience, content, creative, media and business objectives
Hands-on experience managing paid campaigns and confidence operating directly within paid platforms
Strong understanding of social-first creative and how creative effectiveness changes by platform, placement, audience and format
Passion for emerging platform capabilities, innovative ad formats and experimentation
Ability to move comfortably between high-level strategic thinking and hands-on execution
Strong analytical skills with the ability to turn performance data into actionable content and creative recommendations
Entrepreneurial mindset and excitement about building a capability rather than inheriting an established paid media department
Ability to work independently while building strong relationships across multiple specialist teams
Strong communication and presentation skills, including the ability to make complex media thinking clear and compelling for clients
Culturally connected, you love all things social and are genuinely curious about where platforms, content and consumer behavior are heading
RESPONSIBILITIES
Lead paid and content strategy across client work, connecting media thinking with broader social, creative and audience strategies
Develop integrated approaches across paid and organic social, identifying where paid can extend, amplify or unlock stronger creative ideas
Translate business, audience and campaign objectives into clear paid strategies, channel approaches, investment recommendations and activation plans
Partner closely with Creative and Strategy teams to ensure ideas are designed for the environments and formats in which they will run
Stay relentlessly curious about emerging paid social products, ad units, platform features and creative opportunities, proactively bringing new ideas to clients and internal teams
Identify opportunities beyond traditional paid social where relevant, exploring new formats, platforms and media environments that can expand the creative potential of our work
Lead hands-on campaign execution across paid social platforms, including campaign setup, trafficking, optimization and ongoing management
Develop audience, targeting, testing and optimization approaches that improve both creative and media effectiveness
Partner with Insights and Strategy teams to develop meaningful measurement frameworks that go…