12twenty is the leading platform for employers to connect with elite early career professionals. Our community includes millions of students, recent graduates, and alumni from top business schools, law schools, and universities around the world. We take pride connecting our community of candidates with recruiters from top companies across industries. Come join our fast growing organization!
About 12twenty
12twenty is a leading career services and early-career recruiting platform connecting universities, students, alumni, and employers. Our technology helps universities manage career services and employer relationships while enabling companies to identify, engage, and recruit emerging talent.
Our go-to-market organization sells to both sides of that network: universities and schools (our TU business) and employers (our TE business). The two are connected. Our university customer footprint shapes where and how we sell to employers, and our systems need to reflect that relationship. As we scale, we are investing in the systems, data, and automation required to drive pipeline generation and a more predictable revenue engine.
Position Overview
12twenty is seeking a highly analytical, hands-on GTM Systems Manager to own the systems, integrations, and data infrastructure that power our Marketing, SDR, and Sales teams.
Salesforce is our single source of truth. HubSpot, Gong, Nooks, and ZoomInfo connect to it, and this role is responsible for making those tools, along with data from the 12twenty product, operate as one system. You will own how prospects move from first engagement through marketing qualification, SDR follow-up, and into the sales pipeline, and how leads and accounts are assigned across a two-sided business with distinct segments and territory rules.
We do not use a dedicated lead routing tool today. You will build and maintain our routing and assignment logic in Salesforce Flow, and help us decide whether and when a dedicated routing platform is worth adding.
This is a hands-on individual contributor role for someone who enjoys solving problems, building scalable workflows, and seeing the direct effect of their work on revenue.
Our GTM Tech Stack
Salesforce: CRM and system of record
HubSpot: marketing automation, synced to Salesforce
Nooks: power and parallel dialing, sales engagement
ZoomInfo: data enrichment and prospecting
Gong: conversation intelligence
12twenty platform: product usage and engagement data, connected to Salesforce and HubSpot
SalesNavigator: AE/SDR outbound
Key Responsibilities
GTM Systems Administration and Ownership
Serve as primary administrator for Salesforce, the system of record for all GTM data, and for HubSpot and its sync to Salesforce.
Own the administration and optimization of Nooks, ZoomInfo, and Gong, including their integrations with Salesforce.
Evaluate new technologies, including routing, enrichment, and AI-enabled tools such as Clay, and recommend solutions based on cost, adoption, and expected impact.
Maintain system documentation, architecture diagrams, workflows, and configuration standards.
Lead Lifecycle, Routing, and Territory Management
Own the end-to-end lead lifecycle: capture, deduplication, enrichment, scoring, qualification, and assignment.
Establish and maintain lifecycle definitions and MQL criteria across HubSpot and Salesforce.
Build and maintain routing and assignment logic in Salesforce Flow, including round-robin, named-account, segment-based, and territory-based rules.
Support our territory model in the system: upmarket and downmarket segments defined by employee count, named accounts with caps, a shared account pool, SDR round-robin distribution of pool meetings, and specialized territories such as government.
Enforce our rules of engagement in the system, so account ownership, conflicts, and reassignments are handled consistently rather than manually.
Model and maintain the relationship between university (TU) customers and employer (TE) accounts in Salesforce,…