At 2K, we create some of the most iconic and culture-shaping video games in entertainment, including NBA® 2K , one of the top-selling franchises in the world, and legendary titles like BioShock® , Borderlands® , Mafia , Sid Meier’s Civilization® , and XCOM® , as well as fan favorites WWE® 2K , TopSpin® , and PGA TOUR® 2K . We build unforgettable experiences by pushing the boundaries of creativity, authenticity and innovation across every genre .
Our portfolio is brought to life by some of the most influential game development studios in the world . Visual Concepts, Firaxis Games, Hangar 13, Cat Daddy Games, 31st Union, Cloud Chamber, Gearbox, HB Studios, and 2K SportsLab create world-class experiences across platforms .
But what truly powers 2K is our people .
We believe the best ideas come from teams that feel empowered, supported, and inspired . As an equal opportunity employer, we are committed to fostering a diverse, inclusive workplace where people are encouraged to come as they are and do their best work .
What We Need
Reporting to the Manager, Paid, this role is a key member of the "pod" team, with a primary focus on driving campaign execution and delivery with a strong sense of ownership and accountability across media plans that support overarching brand and performance strategies . The Associate Manager is responsible for managing detailed planning workflows, ensuring campaigns across platforms such as Meta, Google, and 1st party channels are executed with precision alongside agency managed media . This role requires a proactive professional who can own end-to-end performance tracking, maintain strong platform partner relationships, and drive campaign delivery across in house and agency with a high sense of accountability .
What You’ll Do
Campaign Execution & Pod Delivery
Drive the execution and delivery of paid media campaigns with a strong sense of ownership and accountability within the pod team .
Translate media planning into actionable steps by managing detailed workflows and rigorous QA processes to ensure accuracy and timely delivery .
Own the "live" process for campaigns, coordinating the implementation of creative assets, tracking, and targeting parameters across multiple platforms .
Monitor daily campaign pacing and performance tracking, conducting deep-dive post-campaign analyses (PCAs) to uncover actionable insights .
Maintain clear, up-to-date documentation and ensure all timelines are met for the overarching media strategies .
Contribute to planning discussions to strengthen strategic understanding .
Platform Activation & Partner Management
Manage recurring platform representative relationships and meetings (e.g., Meta, Google, TikTok), actively seeking opportunities to maximize platform value and improve deliverables .
Execute and optimize "hands-on-keyboard" campaigns within in-house media platforms, ensuring alignment with 1st party data activation goals .
Participate in agency and partner meetings with a clear understanding of campaign goals, ensuring partner outputs align with tactical objectives .
Actively build and hold relationships with key platform partners to stay informed on alpha/beta opportunities and technical troubleshooting .
Cross-Functional Collaboration & Support
Communicate effectively across the team to ensure clarity and alignment on campaign beats, proactively resolving blockers where possible .
Demonstrate a growing awareness of cross-functional interdependencies (Creative, Analytics, Marketing Tech) and contribute to planning discussions to strengthen strategic understanding .
Identify and escalate resourcing gaps or scope misalignments early to enable smooth execution and cross-functional alignment.
Operational & Financial Oversight
Manage the internal finance and procurement processes for the pod, including PO creation, budget tracking, and invoice reconciliation .
Support the Manager in the application of commercial context to planning decisions, flagging data…