This is a remote position
The Opportunity
AAPC seeks a hands-on lead software engineer to help build and evolve the customer-facing digital products, e-commerce experiences, and marketing technology that take people from discovery through membership, certification, and renewal. Our Marketing team relies on capable platforms, including HubSpot, Contentful, RudderStack, and our CRM. The opportunity now is to connect them with a clear integration strategy, so data flows reliably into a holistic view of our members and customers, and Marketing has the insight it needs to do its best work.
This role is for someone who can see the whole forest and still build what is needed. We default to buying proven platforms and integrating them well, and you know how to work inside those systems as designed. But purchased tools are only part of the picture. Some needs call for custom software: customer-facing applications, e-commerce and member experiences, services, APIs, and event pipelines that fill gaps between platforms and carry logic unique to AAPC. When building is the right call, you design, deliver, and support that software to the same standard as any production system: well-tested, secure, observable, and maintainable.
You will not do this alone. You will work closely with our platform engineering team, understanding and contributing to the cloud infrastructure, deployment pipelines, and observability that everything you build runs on. You will also partner with our data platform team to ensure member and customer data, including the identifiers and events needed to connect identities across systems, arrives complete, consistent, and ready to use.
Modern tooling has fundamentally changed what an exceptional engineer can accomplish. In this role, you will treat AI as an extension of your engineering team. By leveraging agentic coding tools, reusable skills, agentic engineering practices, established components, and internal frameworks, you will orchestrate work that historically required a much larger team. You will bring the same thinking to Marketing itself, building AI-enabled tools and workflows that make marketers more self-sufficient.
This is primarily a hands-on engineering role. You will serve as the technical lead for our Marketing Technology team, helping set standards and supporting a team with strong front-end and CMS skills as they grow into well-rounded engineers across integration and data work, automated testing and observability, and agentic engineering practices. From time to time, you will also step into interim team leadership to keep work moving.
What You’ll Do
Help define the integration strategy and target architecture for AAPC’s marketing technology ecosystem, including HubSpot, Contentful, RudderStack, our CRM, and the other systems Marketing depends on.
Design, build, and operate custom services, APIs, and customer-facing applications, including e-commerce and member experiences for both anonymous visitors and logged-in members, where purchased platforms fall short. Support them in production after launch, held to the same standards as the rest of our production software.
Build and maintain the integrations, adapters, and CMS components that connect our platforms and let Marketing self-serve routine changes, with loose coupling, well-defined data contracts, and security built in.
Partner with our data platform and platform engineering teams to get member, customer, and engagement data flowing reliably into our data platform, including the events, identifiers, and consent data needed to connect identities across web, email, CRM, and commerce, so Marketing has a trustworthy, holistic view of the people we serve.
Translate our search and AI-visibility strategy (SEO, GEO, and AEO) into technical capabilities, such as structured data, machine-readable content, metadata architecture, and crawler-friendly application patterns, so people and AI agents can find and understand what we offer.
Recommend when to build,…