At ABB , we help industries run leaner and cleaner—and every person here makes that happen. You’ll be empowered to lead, supported to grow, and proud of the impact we create together. Join us and help run what runs the world.
This position reports to:
EL Product Marketing Manager
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Your Role and Responsibilities
In this role, you will have the opportunity to implement product marketing strategies in line with global product strategy in assigned area to meet business objectives. Each day, you will implement marketing activities and support Sales organization in driving sales and services for respective products. You will also showcase your expertise by driving sales efficiency by providing appropriate product knowledge information and training.
- Work model: #LI-Hybrid
As a Product Marketing Specialist, you will have the opportunity to implement product marketing strategies in line with global product strategy in assigned area to meet business objectives. Each day, you will implement marketing activities and support Sales organization in driving sales and services for respective products. You will also showcase your expertise by driving sales efficiency by providing appropriate product knowledge, information and training
In this role, you’ll help run what runs the world by taking on meaningful work that drives real impact, as you will be accountable for:
Implementing the product marketing strategy in the assigned area/segment, including defining and communicating product value propositions and product positioning in accordance with the global product marketing strategy.
Achieving product marketing targets and budgets by overseeing progress regularly and defining and implementing improvement plans as needed.
Focusing on achievement of orders and driving continuous improvement in the Net Promoter Score (NPS).
Executing annual marketing plan in collaboration with relevant division and/or product groups.
Developing business plans focused on driving business development for a defined market
Driving solution sales activities across the assigned market/segment, promoting the complete portfolio of products, systems and digital solutions, identifying customer needs and translating them into value-based proposals that maximize business growth and profitability.
Leading specification influence activities with key stakeholders, including end users, consultants, engineering firms, EPCs and system integrators, to ensure ABB solutions are specified and preferred in project requirements and technical standards.
Qualifications for the Role
Implementing the product marketing strategy in the assigned area/segment, including defining and communicating product value propositions and product positioning in accordance with the global product marketing strategy.
Achieving product marketing targets and budgets by overseeing progress regularly and defining and implementing improvement plans as needed.
Focusing on achievement of orders and driving continuous improvement in the Net Promoter Score (NPS).
Executing annual marketing plan in collaboration with relevant division and/or product groups.
Developing business plans focused on driving business development for a defined market
Driving solution sales activities across the assigned market/segment, promoting the complete portfolio of products, systems and digital solutions, identifying customer needs and translating them into value-based proposals that maximize business growth and profitability.
Leading specification influence activities with key stakeholders, including end users, consultants, engineering firms, EPCs and system integrators, to ensure ABB solutions are specified and preferred in project requirements and technical standards.
Compensation Package
As part of our commitment to transparency, we want to share the compensation details for this position:
Applicable CBA: Metalmeccanico
Minimum annual salary: €48.000,00
Variable Pay: AIP target 5% + Eligible for Company Productivity Bonus
The…