JOB DESCRIPTION:
Abbott is a global healthcare leader, creating breakthrough science to improve people’s health. We’re always looking towards the future, anticipating changes in medical science and technology.
Our nutrition business develops science-based nutrition products for people of all ages, from helping babies and children grow, to keeping adult bodies strong and active. Millions of people around the world count on our leading brands – including Similac®, PediaSure®, Pedialyte®, Ensure® and Glucerna® – to help get the nutrients they need to live their healthiest life.
Working at Abbott
At Abbott, you can do work that matters, grow, and learn, care for yourself and family, be your true self and live a full life. You will have access to:
Career development with an international company where you can grow the career you dream of.
A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune.
A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists.
The Opportunity
As the Head of Media and Digital , Abbott Nutrition International, a division of Abbott Laboratories Ltd., is a leading player in Nutrition market in Asia Pacific. The person in this role will lead the regional media and digital agenda across 13 APAC markets (Vietnam, Philippines, Malaysia, India, Indonesia, Singapore, Taiwan, Australia, New Zealand, Cambodia, Thailand, Myanmar, Japan) to accelerate profitable growth through brand building, direct-to-consumer (DTC) strategies including execution of eCommerce and social commerce programs. The role owns the regional vision, partner ecosystem, ways of working, data & measurement frameworks, and capability uplift to accelerate New User (NU) acquisition and lifetime value.
What You’ll Do
Define APAC media & digital vision and operating blueprint for brand building and profitable growth with New User acquisition.
Build and govern the regional agency and platform ecosystem; run agency reviews/appointments and set performance scorecards.
Negotiate and manage Joint Business Plans (JBPs) with major platforms (Google, Meta, TikTok, Amazon, Lazada, Shopee, etc.) securing innovation, data access and commercial value.
Architect measurement, data & analytics frameworks: KPIs, attribution strategy (MMM/MTA), dashboard standardization, and data governance.
Establish brand safety & governance standards covering viewability, invalid traffic, misinformation, platform compliance, and ethical data use.
Institutionalize standardized ways of working across affiliates and partners: briefing, content, media planning, execution, optimization and post-campaign learning.
Lead organizational capability uplift: structured curricula for performance marketing, analytics, CRM, creative effectiveness; build a regional talent pipeline.
Set APAC content & creative effectiveness strategy; drive AI-enabled creative testing and analytics.
Own annual investment strategy and budget allocation using scenario planning and portfolio optimization across markets and brands.
Drive innovation and future readiness via pilots in AI/automation, predictive modeling, commerce media; scale wins regionally.
Run Monthly Business Reviews (MBRs): track funnel KPIs (reach → engagement → leads → New User → repeat/LTV) and reallocate spend based on ROI trends.
Publish a monthly competitor and category intelligence brief with implications and recommended actions.
Diagnose priority market gaps and co-create corrective action plans (audience strategy, creative performance, conversion pathways, CRM sequencing).
Lead monthly data quality & measurement check-ins; enforce reporting integrity and governance standards.
Curate and manage an innovation pipeline: design-controlled pilots and A/B tests; publish learnings and playbooks for scale.
Run content & creative effectiveness…