JOB DESCRIPTION:
Abbott is a global healthcare leader, creating breakthrough science to improve people’s health. We’re always looking towards the future, anticipating changes in medical science and technology.
Our nutrition business develops science-based nutrition products for people of all ages, from helping babies and children grow, to keeping adult bodies strong and active. Millions of people around the world count on our leading brands, including Similac®, PediaSure®, Pedialyte®, Ensure® and Glucerna®, to help get the nutrients they need to live their healthiest life.
Working at Abbott
At Abbott, you can do work that matters, grow, and learn, care for yourself and family, be your true self and live a full life. You will have access to:
Career development with an international company where you can grow the career you dream of.
A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune.
A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists.
The Opportunity
As the Senior Sales Planning Manager , we are seeking a highly motivated, results-oriented professional to lead the development and execution of sales planning strategies that drive sustainable business growth, market share expansion, and channel development within the General Trade (GT) channel.
This role works closely with the Sales, Trade Marketing, Finance, and Supply Chain teams to optimize promotional effectiveness, manage trade investments within established pricing and spending guidelines, and ensure healthy inventory management through proactive monitoring of ageing stocks, stock returns, and stock availability.
The role is responsible for delivering actionable business insights through robust sales analysis, forecasting, budgeting, and performance tracking. Strong analytical capabilities, commercial acumen, and financial management skills are essential to support effective commercial planning, decision-making, and business performance management.
What You'll Do
Lead the planning, execution, and performance tracking of Account Programs (ACP) and GT Loyalty Programs, ensuring alignment with business objectives and achievement of key commercial targets.
Lead the development, alignment, and governance of the GT Commercial Grid, ensuring promotional mechanics, trade investments, pricing architecture, and channel initiatives are effectively planned and executed to achieve business objectives.
Develop and coordinate GT Blitz activities, ground-level sales campaigns, and market activation initiatives to drive outlet NU recruitment, improve distribution, increase product penetration, and accelerate sales growth within the General Trade channel.
Lead the planning, allocation, tracking, and post-evaluation of Gift-With-Purchase (GWP) initiatives to ensure effectiveness, maximize shopper conversion, and optimize promotional return on investment.
Monitor retailer (T2) inventory holdings to maintain healthy stock levels, improve stock availability, and identify opportunities to increase stock weightage while minimizing Out-of-Stock (OOS) situations.
Analyze product returns to identify trends, root causes, and improvement opportunities, driving actions to reduce returns, enhance inventory efficiency, and minimize business wastage.
Develop, maintain, and continuously enhance customer planning files to support sustainable sales growth, profitability, and effective promotion execution.
Ensure the timely and accurate maintenance of KBB scorecards, dashboards, and performance tracking systems for all Area Sales Managers (ASMs) and Regional Sales Managers (RSMs), enabling effective business reviews, performance monitoring, forecasting, and action planning.
Requirements
Minimum Degree in a relevant discipline from a recognized college/university or an equivalent combination…