Join ABC Fitness and become part of a culture that’s as ambitious as it is authentic. Let’s transform the future of fitness—together!
Our Values
Best Life
We believe great work begins with great people. That’s why our culture is built on respect, trust, and belonging. We create an inclusive environment where every team member can bring their authentic self to work—because diverse perspectives drive innovation and meaningful impact.
Growth Mindset
We are doers, thinkers, and dreamers. At ABC Fitness, your growth is our investment. Through continuous learning, mentorship, and professional development opportunities, we empower you to reach new heights—personally and professionally.
One Team
From day one, you’ll be part of a team that collaborates, celebrates, and cares. We move fast, support one another, and have fun along the way. Because when you thrive, we all thrive.
We're hiring an AI-first web developer to build and run the AI systems and agentic workflows that power our web development, and to act as the operator, reviewer, and quality gate over what those systems produce.
You'll own multiple web properties and manage the integration of legacy platforms into modern frameworks. Part of the job is closing the gap of disparate properties. Part of it is building the automation that keeps the resulting sites running, publishing, and improving.
This is not a “use AI to write code faster” role. You're expected to design and manage the AI system itself: what it builds, how it's reviewed, what gets automated versus what needs a human, and how that system evolves as the sites do.
WHAT YOU'LL DO
Own development and maintenance across our web properties, spanning modern frameworks (Next.js, Astro, React) and legacy platforms (WordPress) still awaiting migration
Lead legacy-to-modern-framework migrations end to end, including full site refactors, without losing SEO equity, tracking, or existing integrations
Plan and execute consolidation of separate web properties into a single unified site, including content migration, redirect strategy, and information architecture
Build and manage AI-driven development systems and agentic workflows that handle the bulk of page building, publishing, QA, and routine site maintenance
Define and maintain the human review gate that AI-built work passes through before it goes live
Use AI tools for front-end design and prototyping, and implement final designs handed off by human designers as production-quality code
Build and run CRO programs, including multivariate and A/B testing, serving different site experiences to different visitor segments
Keep tracking and integration health intact across GTM (including server-side GTM), Marketo, and Salesforce as it touches the web properties
Partner with Marketing, SEO, and Product Marketing on site structure, content, and page performance
WHAT YOU'LL NEED
Strong hands-on experience with modern frontend frameworks: Next.js, Astro, React, and modern JS/TS
Real experience migrating a legacy site (WordPress or similar) to a modern framework, not just building on a greenfield stack
Experience consolidating multiple web properties into one, including redirects, IA, and SEO-safe migration
A track record of building AI-driven or agentic systems for web development, publishing, or QA. Actual systems that automate real workflows, not occasional use of an AI coding assistant
Comfort using AI tools for design and prototyping, and turning that output (or a designer's files) into shipped front-end code
Experience with CRO and multivariate/A-B testing tools (VWO, Optimizely, or similar), including audience-based targeting
Working familiarity with GTM (server-side is a plus) and marketing stack integrations like Marketo and Salesforce
AND IT'S NICE TO HAVE
Experience in a multi-brand or multi-property web environment
SEO/AEO literacy
Experience standing up an agentic coding pipeline (e.g. Claude Code) in a production environment
Compensation for this role will be determined…