Role Purpose
Avanade is accelerating growth across Microsoft's SME&C segment through repeatable, solution-led Catalyst offerings. The Data & AI Catalyst GTM Lead is responsible for driving pipeline, revenue, Microsoft co-sell engagement, and customer outcomes through Data & AI Catalyst Solutions.
This role combines Data & AI domain expertise, commercial leadership, and go-to-market execution to help mid-market and corporate customers modernise their data estate, unlock AI-driven business value, and accelerate digital transformation.
The role will lead a geographically distributed Catalyst Squad and be accountable for customer engagement from initial opportunity identification through delivery, adoption, and expansion.
Approximately 50% of the role is customer-facing and focused on business development, solution positioning, and executive stakeholder engagement. The role reports to the Area Catalyst Squads Lead.
Key Responsibilities
Go-to-Market Leadership
Execute the Data & AI Catalyst go-to-market strategy across APAC SME&C.
Partner with Microsoft ATU/STU teams to generate qualified opportunities.
Drive awareness and demand through executive briefings, workshops, webinars, AI events and industry campaigns.
Develop industry-specific messaging and repeatable plays aligned to priority sectors.
Position Avanade's Data & AI Catalyst Solutions as the preferred path to business transformation.
Customer Engagement & Opportunity Conversion
Engage with C-suite and business decision makers to identify strategic priorities and transformation opportunities.
Translate business challenges into practical Data & AI solutions with measurable business outcomes.
Lead customer discovery, value definition and solution positioning activities.
Develop business cases, ROI models and executive presentations.
Accelerate opportunities from qualification through deal closure.
Data & AI Solution Leadership
Provide subject matter expertise across:
Microsoft Fabric
Azure Data Platform
Databricks
Power BI & Analytics
Azure AI
AI Foundry
Copilot Studio
AI Agents
Data Governance and Purview
Modern Data Estate Transformation
Guide customers on how Data & AI capabilities can improve operational efficiency, decision making, customer experience and innovation.
Microsoft Co-Sell & Alliance Execution
Build trusted relationships with Microsoft field teams.
Drive co-sell opportunities and Microsoft-funded engagements.
Align Catalyst Solutions to Microsoft strategic priorities.
Participate in joint account planning and opportunity reviews.
Increase Microsoft's platform consumption through successful solution adoption
Squad Leadership & Capability Development
Lead a distributed Data & AI Catalyst Squad across market.
Coordinate solution architects, consultants, delivery and adoption specialists.
Foster collaboration, innovation and accountability within the squad.
Develop reusable assets, accelerators and best practices.
Contribute to the evolution of the global Catalyst portfolio.
Customer Value Realisation
Define measurable business outcomes and success metrics.
Support customer adoption and value tracking.
Conduct executive business reviews.
Identify expansion opportunities and future transformation initiatives.
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Key Skills & Experience
Commercial & GTM Skills
Consultative and value-based selling
Executive stakeholder engagement
Business case development
Solution positioning and storytelling
Opportunity qualification and pipeline management
Microsoft co-sell engagement
Revenue growth and pipeline creation
Data & AI Expertise
Microsoft Fabric
Azure Data Services
Power BI
Databricks
Azure OpenAI
AI Foundry
Copilot Studio
AI Agents
Data Governance
Microsoft Purview
Analytics and Insights platforms
Industry Experience
Experience engaging customers across industries such as:
Financial Services
Retail
Manufacturing
Professional Services
Construction
Consumer Goods
Distribution
Ability to connect industry challenges to Data & AI transformation opportunities.
Leadership…