Role Scope
We are looking for a talented, collaborative and experienced Marketing and Communication Associate Manager to support the development and execution of integrated marketing activities that help grow Accenture's business in the Mid-market segment in SPP. The individual will contribute to building and activating go-to-market marketing approaches across priority industries and key target accounts in CMT, FS, PRD and RES, working in close collaboration with the SPP Mid-market Business and Operational Leads and Cluster Leads as well as with the MU SPP M+C lead. Leveraging data, insights and leading technologies, the individual will drive demand generation, lead engagement and campaign execution to continuously improve marketing performance across the SPP Mid-market portfolio.
Together, we’re building something new, something brilliant, something bold as Accenture prioritizes the Mid-Market as a driver of growth – and we want you to join us. Day in and day out, we build and broaden relationships with Emerging Large Enterprises (G4K, revenue $7.5bn - $3bn) and Accenture Edge/ Mid-market clients (G4K+, revenue $3bn – $0.3bn) to expand our perception, relevance, brand love, and most of all, help our clients create 360° value.
We will execute comprehensive marketing strategies and communication plans that target the mid-market segment, driving client relationships, reputation and revenue. We will use leading technologies, lead with data and insights, and deliver best-in-class returns on investment. In doing so, we’ll become our own best credential – inside Accenture and out in the world.
So why you?
You exemplify client-centricity! You always do the right thing. You lead with excellence, confidence and humility. You act as a true partner. You care deeply for people. You have an unwavering commitment to inclusion and diversity. You have the courage to change. You actively innovate.
And most of all, you want to grow your career and believe Accenture is the place where you can achieve your professional and personal aspirations.
Key Responsibilities
Help develop the Mid-Market marketing strategy for SPP, translating business priorities into measurable marketing investments and driving revenue growth across all clusters and industries.
Collaborate with the SPP Mid-Market Lead on the design and execution of integrated marketing and communications strategies for Accenture’s Emerging Large Enterprises (ELE) and Accenture Edge/Mid-Market clients.
Build marketing plans to identify new clients, expand relationships, drive revenue and enhance reputation in one or more focus industries.
Curate content, experiences and account-originated campaigns.
Develop deep buyer intelligence and audience insights across key Mid-Market segments, leveraging tools such as LinkedIn Sales Navigator to identify and prioritize growth opportunities.
Use Accenture’s SynOps and other leading marketing technologies to help us understand and prioritize our work.
Measure our marketing against agreed-upon metrics and use data and analytics for continuous improvement.
Drive impact across our priority target accounts in industries such as CMT, PRD, RES and FS, covering 24 clusters, through Emerging Large Enterprises (ELE) and Accenture Edge/Mid-Market clients, working in close collaboration with Cluster Leads and Edge Governed Leads through Global Demand Engine campaigns.
Position Accenture Edge as a relevant and differentiated partner for Mid-Market clients through targeted campaigns, events, webinars and content.
Drive demand generation and lead engagement, from campaign activation and lead capture through follow-up and sales alignment.
Preferred Qualifications
Minimum of 5 years of hands-on marketing experience, ideally in professional services or other B2B industry.
Marketing knowledge and industry experience in CMT (Communications, Media & Technology) Products, Financial Services and Resources.
Experience working with technology partners (e.g. Oracle, Microsoft,…