Engagement Product Manager
Develops and implements strategic plans for development, improvement and distribution of assigned product line. Manages and coordinates all activities in the enhancement of existing products and/or the development of new products. Monitors profitability, productivity and growth targets of assigned product line and makes recommendations/corrections to improve attainment of Club's goals and objectives. Conducts market and competitive research in order to effectively evaluate marketing plans and goals, and to develop optimum sales/service effectiveness. Represents the Club when negotiating with outside vendors and business partners.
Job Duties
Create and implement all strategic initiatives to ensure achievement of company goals for assigned product line. Responsible for developing innovative and creative solutions that meet existing market needs, increase the value of current products and/or introduce new product/service opportunities. Utilizes trends, developments in the market place and voice of the customer research to shape product and service offerings. Manage the development/enhancement of products and programs including research, analysis, proposals, testing and product introduction.
Oversee the implementation of strategic marketing plan for the assigned product line. Research market for business opportunities and ensure integration of product line with the Club’s MRM strategy. Develop product initiatives that synergize with other Club marketing programs.
Facilitate open communication between the Club and outside vendors/business partners on issues such as market research, development, complaints, advertising compliance, and service quality.
Act as project manager in the implementation of all strategic initiatives for assigned product line. Ensure the timely and efficient completion of projects.
Develop detailed strategy for product distribution channels. Determine and direct how strategy fits with overall distribution strategy of the Club.
Establish project goals. Monitor and evaluate progress against targeted goals and make corrections to attain assigned objectives.
Maintain a high level of skill and current knowledge of product line and apply knowledge in proposing and directing the development of product initiatives.
Work with multiple areas of the organization to ensure the development, execution, and success of all product line initiatives. Coordinate and communicate strategies with Club senior managers.
Perform other duties and responsibilities as assigned or required.
Position requires a high degree of independent decision making and problem solving skills. Regularly makes decisions involving the direction of major projects. Requires the ability to implement plans that affect the strategic direction of assigned product line. Leads in the development and implementation of new processes.
Qualifications
Bachelors Equivalent combination of education and experience
4-6 years Product management, product development
Moderate knowledge of AAA products and operations highly desired.
Advanced ability to think strategically and transform strategy into actionable plans
required.
Advanced ability required in defining and leading implementation of new processes.
Requires advanced ability to coordinate and control major projects.
Requires advanced ability to communicate clearly and effectively at all levels of the
organization– both verbally and in writing.
Requires moderate ability to compile, analyze and interpret statistical data.
Advanced organization, planning, and problem resolution skills required.
Scope
Work is accomplished with limited direction. Determines and develops approach to solutions. Work is evaluated upon completion to ensure objectives have been met.
Provides resolution to a diverse range of recognizable complex problems. Analysis is required to identify root cause. Uses judgment within defined boundaries to develop alternate solutions, both long and short term. Problem/Task…