Acquisition Growth Analyst
Location: Lahore, Pakistan (onsite)
Department: Growth
Reports to: Global Growth Manager
Level: Mid-level (2 to 4 years)
Employment type: Full-time, permanent About the role
ACE Money Transfer is a cross-border remittance business serving migrant communities across multiple send and receive corridors. Our Growth team owns how new customers find us, sign up, complete KYC, and send their first transfer.
This role sits at the centre of that. You will be the analytical owner of our customer acquisition engine, with a primary focus on our referral programme (Invite a Friend), our affiliate programmes, our associate channel, and product-led growth loops inside the app.
You will also own acquisition quality as a measurement discipline in its own right, separate from acquisition volume. Every channel will be judged not only on how many customers it delivers but on what those customers are worth: activation rate, first and repeat transaction behaviour, retention curves, corridor mix, average transaction value, and fraud or abuse rates by source.
This is not a reporting role. You will be expected to find the leaks in the acquisition funnel, design the experiments that fix them, quantify the incremental impact, and defend the numbers to senior leadership. Roughly 75% of your time sits on acquisition, activation, and referral economics. The remaining 25% supports the wider customer lifecycle, so you will see the full picture from first click to repeat sender.
If you have worked on referral programmes, affiliate programmes, viral loops, invite mechanics, onboarding funnels, or paid and organic acquisition performance in a consumer app, fintech, or marketplace environment, this role will feel familiar.
What you will own
Referral, affiliate, and viral loops (primary focus)
Own end-to-end performance analysis of the Invite a Friend referral programme: invite volume, invite-to-signup conversion, referred-customer activation, and referral-driven transaction volume.
Model and monitor referral unit economics: reward cost per acquired customer, blended and referral-specific CAC, CAC payback period, and LTV to CAC ratio by corridor.
Design and evaluate dual-sided incentive structures (referrer and referee rewards), including reward tiering, caps, qualification criteria, and payout triggers.
Measure programme virality: referral participation rate, invites per active customer, K-factor, and viral cycle time.
Identify and quantify referral abuse and self-referral patterns, and work with Compliance and BI to close gaps without suppressing legitimate participation.
Analyse affiliate programme performance by partner: traffic and sign-up volume, commission cost per acquired customer, quality of customers delivered, and payout validation against verified activity.
Track associate channel performance, recommend where to concentrate incentive spend, and identify which corridors the channel should expand into next based on demand signals and unit economics.
Acquisition funnel and activation
Analyse the full acquisition funnel: traffic and app install, sign-up, KYC and verification completion, first transaction, and second transaction.
Isolate drop-off points by corridor, device, channel, and customer cohort, and size the revenue opportunity behind each one.
Improve time-to-first-transaction and first-transaction conversion rate through funnel and onboarding recommendations.
Partner with Product to reduce friction in registration, verification, and first-send journeys.
Channel performance and CAC efficiency
Track acquisition performance by source and channel: paid media, organic, referral, affiliate, associate, and partner.
Build and maintain channel-level CAC, cost per activated customer, and cost per first transaction reporting.
Identify high-performing and underperforming acquisition sources and recommend budget and incentive reallocation.
Support attribution and source-of-truth alignment between marketing platforms and internal…