At Aceve, we back the builders of society. Founded in the Nordics and growing across Europe, we build digital tools for the people who construct and maintain our physical world - giving electricians, plumbers, and contractors back their time, clarity, and confidence. With over 900 employees across 8 countries, leading brands in 7 customer markets, and more than €100M in revenue, we're on an ambitious growth journey, and we're just getting started. We're an AI-first company, and we work with grit, openness, and a good dose of joy.
As our Sales Manager Net New, you lead the team that wins new customers onto Aceve's core platforms. You run a proper discovery-to-close sales process, that means understanding the customer's business, positioning the right solution, and closing with confidence. You will build a team that gets sharper and more consistent every quarter. You don't chase shortcuts, you chase the right accounts, sound qualification, and a pipeline that converts predictably. You do this in close partnership with the SDR Manager and the Solution Expert Lead. Together, you make sure the full sales motion — from first touch to a technically sound close — runs as one connected engine.
ABOUT THE ROLE
You lead the Net New team responsible for winning new logos across Aceve's core platforms, keeping everyone focused on the right accounts, disciplined qualification, and a forecasting process people can trust. That means running a sales process that covers the full arc from discovery through proposal to close, with high operational autonomy to make the coaching, prioritisation, and process calls that keep Net New moving day to day. Beyond leading your Account Executives, you work closely with the SDR Manager, who feeds your team's pipeline, and the Solution Expert Lead, who brings the right technical and solution support into every deal, so the whole new-business motion moves as one connected effort rather than three separate tracks. What you build here has a direct line to New Business ARR growth, win rate, and pipeline health, since you're measured on New Business ARR growth as well as the engagement and performance of your team. In that sense, you're not just running a team — you're building a scalable, repeatable new-business engine for Aceve.
WHAT WILL YOU DO
You'll own execution across five areas — people, strategy, revenue, operations, and cross-functional partnership — to keep the Net New engine running with consistency and pace.
Leadership & people management
• Lead, coach, and motivate a Net New sales team focused on consultative selling and consistent conversion
• Build a culture centred on discipline, curiosity, and consistent execution
• Run frequent, hands-on coaching on discovery, qualification, solutioning, and closing
• Recruit, onboard, and develop new representatives as the team scales
• Stay closely aligned with the SDR Manager on lead quality, handover, and pipeline flow
Sales strategy & commercial execution
• Translate the Net New go-to-market strategy into a sales motion the team can run consistently
• Keep the team aligned on ICP, positioning, and the Net New value proposition
• Drive excellence in discovery, solution positioning, and closing technique
• Work with the Solution Expert Lead to bring the right technical and solution support into deals at the right moment
• Lead regular pipeline and forecast reviews focused on deal progression, not just activity
Revenue growth & forecasting
• Own forecasting accuracy and pipeline management for Net New
• Keep the team pacing consistently towards New Business ARR (New Logo) targets
• Track stage-by-stage conversion and act on what's slowing deals down
• Spot patterns in objections, competitive pressure, and deal blockers, and fix them at the source
Operational excellence
• Enforce strong CRM discipline, accurate forecasting, and clear documentation
• Drive adoption of the tools and workflows that make the sales process easier to run well
• Keep messaging,…