Job Type:
Full time
Exempt/Non Exempt:
Salary
Job Description:
Location Details: Remote Location.
Position Schedule / Shift: Monday to Friday, 8:00am to 5:00pm.
Position Summary: Leads the measurement, performance analytics framework, and optimization of the annual media portfolio across paid, earned, and owned channels for Membership, Insurance, and Travel. Establishes full-funnel marketing performance strategies, translates complex data into clear executive narratives, and partners across the organization to improve media efficiency, return on advertising spend, and customer lifetime value.
Key Responsibilities:
Media Strategy – Leads analytics for a nine-figure media portfolio, optimizing efficiency, ROAS, and customer lifetime value across Membership, Insurance, and Travel.
Full-Funnel Optimization – Defines KPIs and cross-channel strategies spanning brand awareness through conversion.
Executive Storytelling – Translates performance, modeling, and attribution insights into clear recommendations for leadership and Finance.
Cross-Functional Partnership – Aligns business and functional leaders on campaign strategy, sales routing, and budget allocation.
Measurement and Reporting – Advances attribution, incrementality testing, first-party data, and reporting while adapting to privacy and technology changes.
Team Leadership – Develops analysts and reporting specialists, fostering curiosity, strategic thinking, and proactive problem-solving.
Supervisory Responsibilities:
Directly supervises campaign analysts and performance reporting specialists; responsible for team leadership, coaching, development, performance management, and delivery of marketing performance insights.
Qualifications:
Required
Education (include minimum education and any licensing/certifications):
Bachelor’s degree in Marketing, Business Analytics, Statistics, Economics, or a related quantitative field.
Experience:
Ten or more years of progressive experience in marketing analytics, campaign performance management, or media measurement in an agency or client-side environment.
Five or more years of leadership or management experience leading campaign analytics or performance teams.
Demonstrated experience managing or optimizing large-scale media portfolios across full-funnel digital and traditional channels.
Knowledge and Skills:
Advanced knowledge of media mix modeling, incrementality testing, multi-touch attribution, campaign measurement, and first-party data strategies.
Proficiency with digital analytics and visualization tools, including Google Analytics, Adobe Analytics, Tableau, or Power BI, and familiarity with SQL and data clean room environments.
Ability to synthesize complex data into clear, persuasive, executive-ready presentations and recommendations.
Strong strategic leadership, cross-functional partnership, communication, problem-solving, and talent development skills.
Preferred
Master’s degree or MBA.
Experience supporting a multi-product business model in subscription services, insurance, financial services, travel, or hospitality.
F LEX WORK IN WORK ENVIRONMENT
This position is currently able to work remotely from a home office location for day-to-day operations unless occasional travel for meetings, collaborative activities, or team building activities is specified by leadership. This is subject to change based on amendments and/or modifications to the ACG Flex Work policy.
Compensation & Benefits Overview:
ACG complies with all applicable state and local laws regarding required benefits (including PTO, paid sick leave, etc.).
Compensation
Marketing Performance Manager will earn a competitive annual salary of $107,827.20 - $155,740.00 with annual bonus potential, based on performance.
Benefits
At ACG, we offer a comprehensive and flexible benefits package designed to support your health, financial well-being, and professional growth.
Health & Wellness
Medical plans with multiple coverage options, including HSA eligibility.
Prescription drug…