Job Description
About Acrisure
A global fintech leader, Acrisure empowers millions of ambitious businesses and individuals with the right solutions to grow boldly forward. Bringing cutting-edge technology and top-tier human support together, we connect clients with customized solutions across a range of insurance, reinsurance, payroll, benefits, cybersecurity, mortgage services – and more.
In the last twelve years, Acrisure has grown in revenue from $38 million to almost $5 billion and employs over 19,000 colleagues in more than 20 countries. Acrisure was built on entrepreneurial spirit. Prioritizing leadership, accountability, and collaboration, we equip our teams to work at the highest levels possible.
Job Summary
Acrisure is seeking a Demand Generation Manager to develop and execute marketing campaigns that drive engagement, accelerate pipeline, and support revenue growth. This role is responsible for creating multi-channel campaigns end to end from audience insight and campaign strategy through activation, optimization, measurement and iteration.
As the lead demand generation marketer for an assigned portfolio, the Demand Generation Manager owns demand creation strategy across the buyer journey and partners closely with Product Marketing, Content, Digital, Performance Marketing, Revenue Operations, Sales Enablement, and Sales leaders to design and execute programs that generate demand and improve conversion rates.
This is a builder role. It combines analytical rigor with strong execution capabilities and serves as a key partner in forecasting, attribution, marketing technology optimization, and performance measurement. The ideal candidate understands how to reach and engage small business audiences, knows how to orchestrate multiple marketing channels around a customer journey, and is highly focused on translating marketing activity into measurable pipeline growth.
Why This Role Matters: Demand generation is essential to accelerating growth across Acrisure's portfolio of solutions. This role serves as the primary demand generation leader for key products and solutions, creating the programs, insights, and performance strategies that drive pipeline creation and fuel revenue growth.
Responsibilities
Demand Generation Strategy & Planning
Develop and execute demand generation strategies aligned to business goals, revenue targets, and growth priorities.
Own demand generation plans from initial strategy and planning through to activation and optimization for an assigned portfolio and target audiences.
Translate business objectives into clear campaign strategies, measurable marketing goals, and performance plans.
Establish campaign processes, templates, operating rhythms, and best practices that enable demand generation programs to scale.
Funnel Management & Optimization
Manage performance across the marketing funnel, identifying opportunities to improve conversion rates and accelerate pipeline progression.
Partner with Revenue Operations and Sales to define funnel stages, service level agreements, and measurement frameworks.
Continuously optimize buyer acquisition and conversion strategies.
Channel Optimization
Lead digital demand generation efforts across paid, owned, and earned channels.
Optimize channel mix and investment strategies based on performance and business impact.
Evaluate and test new tactics, channels, and approaches to improve results.
Analytics, Attribution & Forecasting
Establish performance benchmarks, reporting frameworks, and forecasting models.
Analyze campaign and funnel performance to identify trends, risks, and opportunities.
Partner with Revenue Operations to ensure accurate attribution, pipeline measurement, and revenue reporting.
Deliver actionable insights and recommendations to marketing and business leadership.
Marketing Technology & Operations
Act as a power user of marketing technology platforms and automation tools.
Partner with Digital and Revenue Operations to improve data quality, campaign…