About Advantage HQ
Advantage HQ is building the next generation of creator-led growth infrastructure for consumer brands.
We combine creative strategy, creator partnerships, performance content, whitelisting, affiliate distribution, paid media, and proprietary technology into one integrated growth system.
Our team manages more than $850 million in annual media spend and works with a network of more than 400,000 creators across Meta, TikTok, and YouTube. Through Meteoric AI, our proprietary intelligence platform, we use data and AI to improve decision-making across creative production, creator selection, customer acquisition, campaign performance, and brand growth.
We work with ambitious consumer brands across health, wellness, beauty, nutrition, personal care, and lifestyle.
The Opportunity
We are looking for a commercially minded Head of Partnerships to build and scale one of our most important growth channels: strategic partnerships and referrals.
Our strongest client relationships often originate from trusted introductions. We now want to turn that advantage into a predictable, scalable revenue engine.
Your mission is to build a high-performing ecosystem of referral and strategic partners who consistently introduce Advantage HQ to qualified consumer brands.
These partners may include marketing agencies, fractional CMOs, consultants, technology providers, private equity firms, e-commerce operators, and other influential leaders within the DTC ecosystem.
This is not a traditional relationship management role. You will be responsible for building partnerships that generate measurable commercial outcomes, not simply expanding a contact list.
You will own the entire partnership lifecycle, from identifying and recruiting high-value partners to activating relationships, generating qualified introductions, and converting those opportunities into revenue alongside our Sales team.
Success means building a network of highly engaged partners who consistently think of Advantage HQ when their clients, portfolio companies, or industry peers need help scaling.
What You'll Own
Strategic Partnership Development
Identify, recruit, and establish partnerships with agencies, consultancies, fractional CMOs, technology providers, private equity firms, and other businesses serving high-growth consumer brands.
Build relationships with founders, CEOs, CMOs, investors, and senior executives who can introduce Advantage HQ to qualified prospective clients.
Develop a targeted partner acquisition strategy focused on organizations with strong access to our ideal customer profile.
Identify complementary service providers and develop mutually beneficial referral and co-selling relationships.
Negotiate commercial agreements, referral arrangements, and strategic collaborations that create long-term value for both parties.
Partner Activation & Relationship Management
Own and grow a portfolio of strategic partners, ensuring relationships remain active, productive, and commercially valuable.
Develop structured partner onboarding, enablement, and engagement programs.
Equip partners with the positioning, messaging, case studies, and resources needed to confidently introduce Advantage HQ.
Establish recurring partner meetings, executive introductions, and relationship-building initiatives that consistently generate opportunities.
Identify underperforming partnerships and implement strategies to improve engagement and referral activity.
Become a trusted commercial partner to the people and organizations within our ecosystem.
Pipeline & Revenue Generation
Own partner-sourced pipeline and new revenue targets.
Drive a consistent volume of high-quality introductions to qualified DTC and e-commerce brands.
Work closely with our Sales team to ensure partner referrals are properly qualified, tracked, followed up, and converted.
Identify opportunities to accelerate sales cycles through warm introductions, joint conversations, and executive relationships.
Monitor…