About Advantage HQ
Advantage HQ is building the next generation of creator-led growth infrastructure for consumer brands.
We combine creative strategy, creator partnerships, performance content, whitelisting, affiliate distribution, paid media, and proprietary technology into one integrated growth system.
Our team manages more than $850 million in annual media spend and works with a network of more than 400,000 creators across Meta, TikTok, and YouTube. Through Meteoric AI, our proprietary intelligence platform, we use data and AI to improve decision-making across creative production, creator selection, customer acquisition, campaign performance, and brand growth.
We work with ambitious consumer brands across health, wellness, beauty, nutrition, personal care, and lifestyle.
The Opportunity
We are looking for a commercially driven Head of TikTok Affiliate to build, lead, and scale our TikTok affiliate growth channel.
TikTok has become an important distribution and revenue channel for consumer brands. We see a significant opportunity to help our clients generate incremental sales by building high-performing affiliate ecosystems, recruiting the right creators, and turning authentic creator content into measurable commercial results.
Your mission is to develop a scalable TikTok affiliate operation that consistently drives creator-led sales, increases brand visibility, and delivers profitable growth for our clients.
You will own the entire affiliate growth function, from developing the overall strategy and recruiting high-performing affiliates to managing campaign execution, optimizing creator performance, and driving revenue.
This is not a traditional influencer marketing or social media management role. We are looking for someone who understands the commercial mechanics of TikTok affiliate marketing and knows how to turn creator relationships into a predictable sales channel.
You will establish the strategy, systems, processes, and team required to scale affiliate performance across multiple consumer brands.
Success means building a high-performing affiliate operation with a strong creator network, consistent sales contribution, efficient campaign execution, and measurable returns for our clients.
What You'll Own
TikTok Affiliate Strategy & Growth
Develop and execute the overall TikTok affiliate strategy across our portfolio of consumer brands.
Establish affiliate growth plans aligned with each client's revenue targets, audience, product positioning, and business objectives.
Identify opportunities to expand TikTok Shop affiliate distribution and increase creator-driven sales.
Develop strategies for open collaborations, targeted collaborations, creator seeding, affiliate promotions, and commission-based partnerships.
Establish scalable approaches to creator acquisition, activation, retention, and performance management.
Identify opportunities to increase affiliate-attributed GMV, orders, conversion rates, and overall channel profitability.
Monitor TikTok's evolving affiliate ecosystem, platform developments, algorithm changes, and industry best practices.
Continuously test new affiliate acquisition strategies, creator incentives, promotional structures, and campaign approaches.
Creator Acquisition & Affiliate Network Development
Build and scale a network of high-performing TikTok affiliates and creators across relevant consumer categories.
Develop systematic processes for identifying, sourcing, evaluating, recruiting, and onboarding potential affiliates.
Establish creator segmentation strategies based on audience demographics, content quality, engagement, conversion performance, and revenue potential.
Build relationships with creators, affiliate communities, talent agencies, and other relevant partners.
Develop targeted recruitment strategies to attract creators who align with our clients' brands and target audiences.
Establish effective affiliate commission structures, incentives, bonuses, and promotional opportunities.
Develop…