BROAD FUNCTION AND SCOPE OF POSITION:
The Director of Sales Development & Activation is a non-managerial, field-focused enablement role designed to strengthen regional sales performance through hands-on coaching, technology integration, and scalable learning frameworks. This position drives adoption of core sales technologies (CRM, NXT, and analytics platforms) and new marketing toolkits by embedding them into everyday sales execution. Through structured market visits, targeted coaching, and collaboration with Market Managers, the role elevates sales consistency, accelerates existing and new-hire readiness, and cultivates a data-driven, insight-based selling culture. The Director serves as a connector between Sales, Marketing, and Sales Enablement, ensuring field teams are equipped, engaged, and aligned with company initiatives while capturing measurable outcomes to inform future scalability.
PRINCIPAL RESPONSIBILITIES:
Sales Execution, Enablement & Field Performance Partner with Regional and Market Managers to drive consistent execution of company, client, and customer standards while reinforcing accountability for sales planning, execution, and technology initiatives.
Conduct structured ride‑alongs and live coaching focused on call planning, objection handling, upselling, and follow‑through to strengthen executional consistency.
Develop post‑onboarding sales talent through advanced skill clinics, application labs, and individualized coaching plans in collaboration with Market Managers.
Build scalable best‑practice frameworks for distributor reviews, sales meetings, and operator planning sessions that can be replicated across regions.
Technology Adoption, CRM & Sales Enablement Tools Lead technology and marketing enablement tools in the field by facilitating adoption of CRM, NXT (including AI applications), and new marketing toolkits through live demonstrations, application training, and coaching reinforcement.
Embed CRM and technology tools into daily workflows by establishing clear usage standards, measuring engagement, and partnering with Market Managers to model and reinforce best practices.
Reinforce CRM hygiene and reporting accuracy to ensure post‑call data integrity and actionable analytics.
Performance Insights, Reporting & Analytics Capture field insights and publish concise reports outlining trends, opportunities, and executional gaps.
Define, track, and report key performance indicators related to sales execution, technology adoption, and client initiatives.
Maintain coaching trackers, adoption metrics, and performance dashboards to provide visibility for leadership.
Marketing & Sales Enablement Collaboration Partner with Corporate Marketing and Sales Enablement teams to co‑develop field‑ready materials, including playbooks, job aids, and digital assets aligned with campaigns, client priorities, and CRM definitions.
Lead program rollouts both in person and virtually, piloting initiatives, measuring effectiveness, refining content, and driving adoption through field feedback loops.
Stakeholder Alignment & Communication Facilitate regional debriefs with key stakeholders—including Region Presidents, Market Managers, and Segment Leads—mid‑trimester and post‑trimester to align on progress, results, and support needs.
Maintain consistent communication cadence with executive stakeholders through structured updates and reporting.
Operational Planning & Administration Manage regional travel schedules, expenses, and logistics to support efficient field engagement and program execution.
Ensure efficient scheduling and coordination of field activities to maximize time, impact, and resource utilization.
COMPETENCIES: Collaboration & Influence : Highly efficient with time and territory management to maximize productivity
Data – Driven Decision Making : Resilient and skilled in communicating and leveraging sales data analytics and operator insights into the sales planning process
Coaching : Sales teams during market visits and…