Company Overview:
Age of Learning® is the leading developer of engaging and effective Pre-K through 2nd grade learning resources that help children build a strong foundation for academic success and a lifelong love of learning. The company’s research-based curriculum, developed by education experts, includes the award-winning programs ABCmouse®, Adventure Academy®, as well as the adaptive, personalized school solutions, My Math Academy®, My Reading Academy®, and My Reading Academy Español®. Having served over 55 million children worldwide, Age of Learning is a global leader in efforts to advance equity, access, and opportunity for all children. To learn more about Age of Learning, visit AgeofLearning.com.
Summary:
The Growth Marketing Team is responsible for identifying and converting new subscribers for Age of Learning’s various award-winning products. We are looking for an experienced and data-driven mid to senior level Growth Marketing Manager to own and scale our paid search, display, and video programs across Google Ads and Microsoft Advertising. This role drives qualified users to our web and app landing pages and manages the full search funnel, from keyword strategy and ad copy to sitelinks and other ad extensions, landing page performance, and conversion. The right candidate pairs deep search platform expertise with strong analytical skills and has experience acquiring users across both browser and mobile app environments. This is an individual contributor role at the manager level. The ideal candidate brings a healthy curiosity, a bias toward testing and analysis, and works well with the other members of the Growth team.
Responsibilities:
Search Marketing Expertise
Own the strategy, execution, and optimization of paid search campaigns on Google Ads and Microsoft (Bing) Advertising, with accountability for budget, efficiency, and subscriber growth goals
Build and manage keyword architecture, match type strategy, negative keyword lists, and bidding strategies across brand, non-brand, and competitor campaigns
Write, test, and optimize responsive search ads and ad extensions, including sitelinks, callouts, and structured snippets, to improve click-through and conversion rates
Identify new opportunities in emerging search features, audiences, and markets, and make channel recommendations to improve performance and ROI
Conduct competitor and keyword market analysis to inform strategy, and stay current on search platform updates and industry trends
Plan, launch, and optimize Google Display and YouTube (Google Video) campaigns, including audience targeting, placements, creative formats, and bidding strategies, to drive qualified traffic and subscriber growth
Partner with Creative to develop display and video ad assets, and test creative, audiences, and formats to improve view-through, click-through, and conversion performance
Evaluate how display and video work alongside search across the funnel, using attribution and incrementality analysis to recommend budget allocation and channel mix
Technical Understanding and Campaign Management
Drive qualified traffic to web landing pages and app landing pages, ensuring strong message match between search ads and destinations
Launch and scale user acquisition campaigns across browser and mobile app environments, including app install campaigns and deep linking to in-app destinations
Define and implement tracking from scratch, including UTM parameter conventions, conversion events, and tag and pixel setup, and partner with Engineering and Analytics to validate data accuracy across web and app
Monitor performance daily, identify anomalies, and troubleshoot tracking, attribution, and platform issues quickly and effectively
Analytics & Optimization
Write SQL queries to analyze campaign performance, customer cohorts, conversion funnels, and lifetime value, and translate findings into clear optimization actions and recommendations
Design and run structured experiments, such as ad copy,…