Alarm.com seeks a creative, analytical, and entrepreneurial Senior Digital Marketer to build and accelerate demand generation for Alarm.com’s Venture Business Units (VBUs) — a portfolio of independent, entrepreneurial companies in the Alarm.com family, each with its own brand, market, and customer base. In this startup-style environment, you’ll own programs to attract, engage, and convert qualified prospects into customers, combining creative brand building with data-driven lead generation.
You’ll partner with leadership, sales, and product teams to design and execute multi-channel programs that build pipeline, drive revenue, and scale efficiently.
This role is built for someone with several years of hands-on experience running and optimizing digital campaigns — enough reps to make informed recommendations about where our programs should go next, not just execute a plan handed to them. We're looking for someone naturally curious and analytical: you want to know what worked, what didn't, and why, and you use that answer to make the next campaign better.
Key Responsibilities:
Campaign Management: Manage and optimize multi-channel campaigns across email, search, social media, and display media.
Lead Generation: Create compelling web content, email copy, and content offers to generate qualified leads.
Automation & Workflows : Implement and refine marketing automation and lead nurturing workflows.
AI Enablement: Build AI-enabled workflows across creative production, audience targeting, reporting, and campaign optimization — increasing iteration velocity and output volume while maintaining brand quality and human review.
SEO/GEO/AEO Optimization: Contribute to organic search and AI-answer visibility — including keyword strategy, on-page optimization, technical hygiene, and content recommendations that surface the VBU brands.
Sales Collaboration: Collaborate closely with sales to ensure marketing-to-sales lead handoff is seamless and tracked.
Performance Analysis: Track and report on marketing performance metrics, using data to drive continuous improvement.
Innovation: Identify, test, and implement new digital and demand generation tactics to reach untapped audiences and ensure strategies remain current and effective.
Qualifications:
5+ years of hands-on digital and/or growth marketing experience — personally running and optimizing live campaigns, not directing others who do.
Bachelor’s degree in Marketing, Communications, Business Administration, or a related field — or equivalent practical experience.
Hands-on fluency across paid search, paid social, email and ABM — including audience setup, budget pacing, and creative testing.
Proven track record of creating multi-channel B2B campaigns that drive measurable results.
Excellent analytical skills with the ability to translate data into clear reports and actionable insights — and to diagnose why performance moved, not just report that it did (Google Analytics, campaign dashboards, attribution tracking).
Proficiency with marketing automation platforms (ideally Salesforce Marketing Cloud/Pardot).
Excellent communication skills with the ability to align marketing to sales priorities.
Experience with B2B marketing in SaaS or connected devices is a plus.
Personal Attributes:
Startup mindset — creative, resourceful, comfortable with ambiguity.
Strong sense of ownership and accountability.
Collaborative, with the ability to work directly with leadership teams of independent venture units.
Curious, with a growth mindset — always hunting for a better way to deliver results, and quick to fold what you learn back into the next test.
Data-driven decision-making coupled with creative problem solving.
Please note that sponsorship of new applicants for employment authorization, or any other immigration-related support, is not available for this position at this time.
WHY WORK FOR ALARM.COM ?
Collaborate with outstanding people: We hire only the best. Our standards are high and our employees enjoy…