At Allstate, great things happen when our people work together to protect families and their belongings from life’s uncertainties. And for more than 90 years, our innovative drive has kept us a step ahead of our customers’ evolving needs. From advocating for seat belts, air bags and graduated driving laws, to being an industry leader in pricing sophistication, telematics, and, more recently, device and identity protection.
Job Description
Product Marketing Summer Intern
Job Description
The Specialty Product Lines Marketing team is seeking a Product Marketing Summer Intern to support marketing efforts for products such as renters, landlord, motorcycle, off-road vehicle, and boat insurance.
In this role, you will gain hands-on experience with how marketing strategies are developed, executed, and measured. You will work alongside product marketing consultants and collaborate with teams across Marketing, including creative, media, search, consumer marketing, and agency marketing.
This internship is a strong fit for someone who is interested in understanding the strategy behind marketing. You will explore how customer insights, business priorities, creative development, and performance results come together to shape effective campaigns.
Key Responsibilities
Support the execution and measurement of marketing initiatives across multiple specialty insurance products.
Collaborate with cross-functional partners in creative, media, search, consumer marketing, and agency marketing.
Assist with reviewing marketing materials to determine whether the creative effectively reaches the intended audience.
Help coordinate marketing deliverables, campaign activities, and project timelines.
Review campaign performance and reporting to understand the business impact of marketing efforts.
Conduct research and organize insights that can support marketing strategies and recommendations.
Participate in conversations with product and marketing partners to better understand business goals and customer needs.
Depending on experience and skill level, contribute to creative reviews, campaign measurement, and the development of new marketing initiatives.
Preferred Qualifications
Currently pursuing a degree in marketing, business, communications, analytics, or a related field.
Interest in product marketing, marketing strategy, consumer insights, or campaign analytics.
Previous exposure to marketing through coursework, student organizations, internships, social media, research, or the development of a marketing plan.
Strong written and verbal communication skills.
Ability to build relationships and collaborate with multiple teams and stakeholders.
Strong organization, attention to detail, and project-management skills.
Ability to review information, identify key insights, and communicate recommendations.
Proficiency with Microsoft Office, including Excel.
Exposure to Power BI, Tableau, Adobe, or similar tools is a plus.
What You’ll Gain
Exposure to the development and execution of product marketing strategies.
Experience working with multiple teams across a large marketing organization.
An understanding of how marketing creative is reviewed and developed.
Experience interpreting campaign results and connecting marketing efforts to business outcomes.
Opportunities to strengthen your communication, relationship-building, influence, and project-management skills.
Meaningful experience supporting marketing initiatives for products with growing business visibility.
Skills
Marketing Campaign Strategy, Marketing Planning, Marketing Strategies, Market Strategy, Media Marketing Strategy, Social Media, Social Media Development, Social Media Management, Social Media Marketing, Social Media Plan
Joining our team isn’t just a job — it’s an opportunity. One that takes your skills and pushes them to the next level. One that encourages you to challenge the status quo. One where you can shape the future of protection while supporting causes that mean the most to you. Joining…