Description
Own the Digital Experience. Grow Online Sales. Make an Impact.
AllTerra Central is seeking a results-driven E-Commerce Marketing Specialist to lead the marketing and day-to-day optimization of our company website and online store. This role will have significant ownership of our digital customer experience, from website content and product merchandising to SEO, promotions, landing pages, and performance reporting. Working closely with our Marketing Director, Web Sales Coordinator, Sales team, and business leaders, you'll help ensure our website stays current, engaging, easy to navigate, and focused on delivering measurable business results.
What You'll Do
Website Marketing & Content
Serve as the marketing owner of the company website, ensuring pages are accurate, current, on-brand, and aligned with business priorities.
Plan and execute monthly and quarterly content updates across the homepage, industry pages, category pages, promotional banners, and other key areas.
Build and update landing pages for campaigns, promotions, product launches, events, and other initiatives.
Partner with the Marketing Director and business leaders to maintain relevant industry and solution content.
Continuously look for ways to improve the website experience and increase engagement.
E-Commerce & Product Management
Partner with the Web Sales Coordinator to manage the online product catalog.
Maintain product descriptions, specifications, images, pricing, categories, and supporting content.
Ensure product information is complete, consistent, and accurate across Shopify and connected systems.
Launch new products and remove or update discontinued products.
Manage featured products, promotions, and online merchandising.
Develop and maintain related-product and "works with" recommendations to support cross-selling and upselling opportunities.
SEO & Blog Management
Own the company blog calendar, publishing process, formatting, and ongoing content maintenance.
Work with internal subject matter experts and the Marketing team to develop useful educational and industry-focused content.
Optimize website and product content for organic search.
Maintain metadata, keywords, internal links, and image alt text.
Monitor SEO performance and recommend improvements to increase visibility and website traffic.
E-Commerce Performance & Optimization
Oversee and continually improve the online buying experience, including navigation, search, checkout, and form routing.
Manage website promotions, seasonal campaigns, and discount codes.
Monitor website traffic, conversion rates, leads, and online sales using Shopify, Google Analytics, and HubSpot .
Prepare monthly website performance reports and recommend actions to improve engagement, conversions, and revenue.
Partner with Sales to ensure website leads and online orders flow accurately between Shopify and HubSpot.
NOTE: This is an in-office role based in Austin, Texas. Hybrid work consideration may be given after successful completion of the probationary period. No visa sponsorship is offered at the time.
Requirements
Required Qualifications
Bachelor's degree in Marketing, Business, Communications, or related field, or equivalent professional experience.
3–5 years of experience managing e-commerce or marketing websites.
Hands-on experience with Shopify .
Working knowledge of SEO, website analytics, content management, and digital marketing best practices .
Strong organizational and project management abilities.
Proven ability to manage multiple projects, deadlines, and priorities simultaneously.
Strong attention to detail and commitment to content and data accuracy.
Ability to work collaboratively with Marketing, Sales, and other business teams.
Preferred Qualifications
B2B e-commerce experience.
Experience working with large or technical product catalogs.
Experience with HubSpot Marketing Hub .
Familiarity with geospatial, surveying, construction, or related technology industries.
Basic HTML/CSS knowledge.
Basic…