At the heart of everything we do is our vision to change lives every day, and our mission to grow The National Lottery responsibly and champion its impact.
We are Allwyn UK, part of the Allwyn Entertainment Group – a multi-national lottery operator with a market-leading presence across the USA (Michigan and Illinois) and Europe, including Czech Republic, Austria, Greece, Cyprus and Italy.
While the main contribution of The National Lottery to society is through the funds to good causes, at Allwyn we put our purpose and values at the heart of everything we do. Join us as we embark on a once-in-a-lifetime, largescale transformation journey by creating a National Lottery that delivers more money to good causes.
We’ll talk a bit more about us further down the page, but for now – let’s talk about the role and who we’re looking for…
A bit about the role
The Retail Sales Team are the face of The National Lottery to the existing National Lottery Retailers, supporting them to increase Returns to Good Causes, driving sales, retailer training and the ongoing management of The National Lottery retail estate. Through ownership of territory management, you will build and maintain strong relationships with our retailer network within an assigned territory.
Deliver the retail revenue and marketing plans by supporting and growing in-store standards, advocating the commercial value of The National Lottery to drive sales and returns to Good Causes
What you’ll be doing
Develop a strong understanding of your territory, retailers, and competitors to drive sales and returns to Good Causes
Support the Annual Business Plan by delivering key messages and marketing updates to our retail network
Support the Retail Sales Team objectives and review against agreed measures, working cross territory / divisionally where required Bring retail insight and new ways of working into Allwyn.
Deliver the Retail Key Performance Indicators through ownership of territory management plans and prepare store visits within your assigned territory.
Proactively drive high in-store standards and deliver key message
Build and maintain great relationships in your assigned territory to drive great in store execution and retailer advocacy of The National Lottery.
Agree and gain commitment ensuring retailers comply with the necessary player protection through the Retail Training Centre (RTC)
Drive you own development through your Personal Development plan and our Learning and Development programme.
What experience we’re looking for
Previous sales experience or customer service (field desirable but not essential)
You're always bringing new ideas to the table
Strong sales and commercial acumen
You’re confident and articulate in speaking to our retailers and can build great relationships through your consultative approach
Experience of face to face consultative selling – and you’re pretty good at it too
Ability to use IT packages and be flexible in all packages
Ability to analyse data and provide insight to our customers
The ability to deliver effective training with people at all levels
A full UK driving licence and flexibility to travel across your territory and wider regions when required
About us
At Allwyn, we are dedicated to changing lives and growing the National Lottery responsibly, championing its positive impact on people, places, and the planet.
Innovation - We pride ourselves on it! We’re constantly looking for new ways to excite our customers, bringing new products to market to enjoy which is all supported by our responsible play values and making them accessible to all.
Giving back – Did you know that playing the lottery generates around £30m a week for charities and good causes in the UK? Our aim is to have doubled this number by the end of the first 10-year license.
Sustainability – Our aim is to become a net zero national lottery. We have 2030 targets to decarbonise our operations and energy. We’ve already transitioned to renewable energy providers, made our London…