Year Round
COLLABORATION | AUTHENTICITY | PURPOSE | EMPOWERMENT
Alterra Mountain Company is a family of iconic year-round mountain destinations, the world’s largest heli-skiing operation, and Ikon Pass - the premier ski and snowboard season pass offering access to more than 50 iconic mountain destinations around the world. Headquartered in Denver, Colorado and born out of a shared love of the mountains and adventure, Alterra Mountain Company exists to shape the future of mountain adventure.
WHAT WE OFFER
Free Ikon Pass for all eligible employees + additional free skiing/riding privileges across the family of Alterra Mountain Company resorts for eligible employees and their dependents
Discounted skiing/riding for friends and family of eligible employees across the family of Alterra Mountain Company resorts
Flexible Time Off (FTO) and Paid Time Off (PTO) policies for eligible employees to relax and recharge
Generous discounts on outdoor gear, apparel, rental cars, etc.
Medical, dental, vision, life, AD&D, short-term & long-term disability insurance, EAP, HSAs, FSAs, and more
401(k) plan with generous company match
Paid parental leave of up to 6 weeks for eligible employees
Commuter benefits (Denver employees only)
Hybrid workplace policy encouraging regular in-person collaboration in our dog-friendly company headquarters office located in Denver’s RiNo Art District neighborhood (for eligible employees).
For information on Alterra Mountain Company’s Social Responsibility work, please see our webpage at https://www.alterramtn.co/impact . Among other resources, Alterra has a slate of Employee Resource Groups to support our workforce.
POSITION OVERVIEW
The Director of Social Media is a creative and strategic leader, responsible for developing and executing Alterra Mountain Company’s social media and content strategy. This leader identifies powerful campaign insights to create targeted social campaigns that promote Ikon Pass as well as all Alterra Mountain Company owned destinations, their brands, and their growing communities. As an essential member of the Enterprise Marketing Department, the Director of Social Media will integrate social into the Company’s overarching marketing and communications strategies to help drive demand and stakeholder engagement.
The Director of Social Media will have oversight into the social media tactics at all our businesses and be the technical expert for all capabilities (internal and external) to drive this critical platform throughout the organization.
The role will help schedule and plan local social content with oversight and measurement of all social execution across multiple social channels. The role will also be expected to bring innovation and ideas to the table for use at appropriate times and with appropriate locations. This role will have interaction across the organization with both the local resort-based teams as well as Alterra leadership. This role is the subject matter expert and strategic leader for all social channels (Facebook, Instagram, X, LinkedIn, YouTube, etc.). They are responsible for providing monthly reporting updates, specific milestone insights, competitive analysis, and development of clear annual plans for multiple channels.
AREAS OF RESPONSIBILITY
Strategic oversight and development of social media communication tactics.
Closely collaborate with marketing and public relations teams to execute strategic, award-winning social campaigns that achieve business objectives.
Partner with the messaging team and provide complimentary social campaigns.
Specific focus on short-form video production to be used across all channels and the Ikon Pass social platform.
Own social programming for all new products. Specifically for Ikon Pass products and new product development inside the platform.
Create launch plans and support new partner additions to the Ikon Pass suite of products.
Responsible for marketing automation within social media.
Oversee the deployment of social…