The Director, Media Engagement (Consumer Media & Programs) serves as a senior communications leader responsible for leading the Alzheimer’s Association national earned media strategy to advance awareness of Alzheimer’s disease and dementia, elevate the organization’s reputation, and support enterprise priorities, campaigns, programs and initiatives. This role oversees strategic media engagement efforts across top-tier media, including consumer, health, lifestyle and trade media channels, ensuring the Association maintains a strong and influential voice in national conversations about research advancements, brain health, risk reduction and caregiving.
Working closely with the VP, Global Communications, the Director provides strategic communications counsel to executive leadership and internal stakeholders, leads proactive and reactive media relations initiatives, oversees media preparedness and issues management activities, and drives integrated communications strategies that support measurable organizational goals.
Working collaboratively across communications, marketing, med-sci, care and support, development and other teams, the Director develops innovative media strategies that expand awareness, generate impactful earned media coverage and advance the Association's mission.
This position can be based at the Association's Home Office in Chicago and offers a flexible hybrid/remote work environment. Candidates may work remotely while maintaining regular collaboration with colleagues, participating in virtual and in-person meetings, and traveling periodically for key events, planning sessions, media opportunities and organizational meetings.
Essential functions and responsibilities include, but are not limited to:
Lead the Association's national earned media strategy to advance organizational priorities, awareness campaigns and mission objectives.
Provide strategic communications counsel to executive leadership on media opportunities, messaging, reputation management and issues response.
Oversee earned media planning and execution for major national initiatives, including annual Facts and Figures Report , campaigns and announcements.
Lead proactive and reactive media relations efforts and cultivate relationships with key national, consumer, trade, health and multicultural media.
Direct spokesperson preparation, message development and media training for executives and subject matter experts.
Strengthen media engagement across the Association through team leadership, chapter support, communications best practices and innovative technologies.
Monitor media trends, emerging issues and reputational risks, leading response strategies as appropriate.
Manage agency partnerships, budgets, performance measurement and media analytics.
Qualifications
Bachelor's degree in public relations, communications, journalism or related field.
Minimum 8-10 years of progressively responsible experience in media relations, public relations, communications, journalism, or related fields.
Knowledge, Skills and Abilities
Exceptional communications, writing and message development skills.
Proven success leading integrated media relations strategies and high-profile communications initiatives.
Strong executive presence and ability to provide strategic counsel to senior leaders.
Expertise in media relations, reputation management, issues response and stakeholder engagement.
Demonstrated leadership experience, including team development, coaching and cross-functional collaboration.
Strong strategic planning, project management and organizational skills.
Experience using metrics, analytics and insights to evaluate performance and inform communications strategy.
Experience managing agency partnerships, budgets and external vendors.
Strong analytical, problem-solving and decision-making capabilities.
Proficiency with communications technologies, media monitoring platforms and AI tools that enhance communications effectiveness.
Additional Requirements
Strong…