At the Blank Family of Businesses, our Core Values drive our culture, guide our decisions, and make our organization a great place to work.
GIVE BACK TO OTHERS
Recognize that the well-being of business cannot be separated from the well-being of society. Join in our ongoing efforts to give back through time, talents, labor and financial commitment.
LEAD BY EXAMPLE
Demonstrate an entrepreneurial spirit that supports our culture and vision. Take full advantage of our empowerment philosophy by offering suggestions, making decisions and taking responsibility for actions. Stand up for your convictions and vocalize your opinions.
INNOVATE CONTINUOUSLY
Constantly seek new ways to improve results and move above and beyond what seems possible. Demonstrate non-stop reinvention. Do not let unnecessary bureaucracy kill innovation. Implement high quality, new processes, products, services, or solutions that meet or exceed the needs and expectations of our customers.
PUT PEOPLE FIRST
Demonstrate understanding that people are the center, the heartbeat of any successful enterprise. Build rapport and trust by demonstrating sensitivity and respect for others. Empower and listen to associates because they are our number-one source for information and ideas. Invest time and resources in developing associates’ skills and assisting them in managing their careers.
LISTEN AND RESPOND
Listen to internal and external customers (fans, grantees, players, associates, vendors, partners) to understand what they need. View customer needs as golden opportunities that, when creatively addressed, will enhance our competitive edge and the environment in which we all work and professionally grow. Dedicate the needed resources, time and energy to creating lasting value for all customers.
INCLUDE EVERYONE
Our individual differences make our organization more valuable. Value diverse ideas, experiences, skills, work styles and backgrounds. Harness individual differences to create a competitive advantage and better support our partners. Encourage others to accept and capitalize on diversity.
About Atlanta United FC
Atlanta United is Major League Soccer’s 22nd franchise and began play in 2017. The club’s avid fan base has set MLS records in fan participation, including leading the MLS in number of season tickets sold for an expansion franchise and setting a new record for number of attendees at an MLS match. Atlanta United is owned by Arthur Blank, co-founder of the Home Depot, and led by club President Darren Eales. Atlanta United is a member of AMB Sports & Entertainment, which also includes the Atlanta Falcons and Mercedes-Benz Stadium.
About Atlanta United FC Academy
Officially launched in 2016 prior to its first season in MLS, the Atlanta United Academy program aims to be the leading platform of youth soccer development in the Southeast and currently competes in the U.S. Soccer Development Academy program. The ATL UTD Academy consists of teams in age groups U-12, U-13, U-14, U-15, U-16, U-17 and U-19. Shared with the first team, the Academy trains and competes out of the Training Ground.
About Atlanta United II (USL)
Launched in 2018, Atlanta United II competes in the second division United Soccer League. The club aims to provide a platform for growing top Academy players, developing MLS prospects, and expanding the Atlanta United brand further into Northeast Georgia. Atlanta United II will train alongside the first team and Academy at the Training Ground and will compete at Coolray Field in Gwinnett County.
About AMB Sports + Entertainment Group
AMB Sports & Entertainment Group is a subsidiary of AMB Group, LLC, and is comprised of the Atlanta Falcons Football Club, LLC, Atlanta’s Major League Soccer team, Atlanta United FC, and the new Mercedes-Benz Stadium.
Who we are
We use our core values as a compass to guide our decisions because they are our North Star. If we live our core values daily, we know everything else will take care of itself. We enjoy a…