Career Category
Marketing
Job Description
Senior Manage, Social Engagement & Content, US Obesity and Related Conditions
Join Amgen’s Mission of Serving Patients
At Amgen, our shared mission to serve patients drives everything we do. As we build our presence in obesity and related conditions, we have an opportunity to create connected, patient-centered experiences and meaningful engagement at scale.
What you will do
The Senior Manager, Social Engagement & Content leads social-first content and engagement across branded and DSE work. The role builds platform-native content with our Social Agency, leads creator and influencer, and establishes the commenting and listening approach that helps the brand participate meaningfully in culture while maintaining clear governance.
What sets this role apart
· Build a social-first capability across campaign and non-campaign content.
· Bring creator partnerships, platform-native storytelling, community engagement, and listening into one connected social approach.
· Help the brand show up consistently and appropriately across Meta, TikTok, and relevant emerging platforms.
Key responsibilities
Social-First Strategy and Content
Lead social-first content strategy across branded and DSE initiatives, translating audience insight and campaign priorities into platform-relevant ideas.
Partner with Social Agency to develop native content for Meta, TikTok, and other priority platforms, including branded and unbranded formats as appropriate.
Build content plans and calendars that balance campaign needs, cultural relevance, audience value, and ongoing social presence.
Partner with Brand Communications and DSE lead to ensure social content reflects the appropriate branding, messaging, and DSE role.
Creator and Influencer Partnerships
Own creator and influencer strategy and partnerships across branded and DSE work.
Identify creators whose voices, communities, and content align with audience needs and brand strategy.
Develop creator briefs, partnership approaches, content expectations, and measurement plans with agency and internal partners.
Coordinate creator activity with corporate affairs, campaign, social-first content, activation, and media amplification plans.
Commenting, Community, and Listening
Develop the commenting strategy, including response principles, escalation pathways, and coordination with Corporate Affairs, HCP, Patient Experience, and other partners.
Lead social listening and translate cultural, audience, and platform signals into content and engagement opportunities.
Establish appropriate processes for community interaction, moderation, and issue escalation.
Use listening and engagement learning to improve content relevance and inform future social planning.
Agency, Measurement, and Governance
Lead Social Agency and other social partners through clear briefs, feedback, and accountability for quality and delivery.
Partner with Digital Engagement on branded paid-social strategy and social-story destinations, and with Media & Activation on amplification and investment.
Define social content and engagement measures with analytics partners and report performance and learning.
Ensure content, creator partnerships, and engagement plans follow required review, disclosure, privacy, and governance processes.
What we expect of you
Basic qualifications
Doctorate degree and 2 years of Marketing/Sales experience OR
Master’s degree and 4 years of Marketing/Sales experience OR
Bachelor’s degree and 6 years of Marketing/Sales experience OR
Associate’s degree and 10 years of Marketing/Sales experience OR
High school diploma/GED and 12 years of Marketing/Sales experience.
Preferred qualifications
Demonstrated experience leading social strategy, platform-native content, and creator or influencer programs.
Strong understanding of Meta, TikTok, and changing social behaviors and formats.
Experience with social listening, community management, commenting strategy, or moderation.
Ability to…