Career Category
Sales & Marketing Operations
Job Description
Join Amgen’s Mission of Serving Patients
At Amgen, if you feel like you’re part of something bigger, it’s because you are. Our shared mission—to serve patients living with serious illnesses—drives all that we do.
Since 1980, we’ve helped pioneer the world of biotech in our fight against the world’s toughest diseases. With our focus on four therapeutic areas –Oncology, Inflammation, General Medicine, and Rare Disease– we reach millions of patients each year. Amgen is advancing a broad and deep pipeline of medicines to treat cancer, heart disease, inflammatory conditions, rare diseases, and obesity and obesity-related conditions. As a member of the Amgen team, you’ll help make a lasting impact on the lives of patients as we research, manufacture, and deliver innovative medicines to help people live longer, fuller happier lives.
Our award-winning culture is collaborative, innovative, and science based. If you have a passion for challenges and the opportunities that lay within them, you’ll thrive as part of the Amgen team. Join us and transform the lives of patients while transforming your career.
Senior Manager, Marketing Analytics - GCCI, Marketing Capabilities
Live
What you will do
Let’s do this. Let’s change the world. In this vital role, you will be responsible for delivering analytics and insights to support the Omnichannel Commercial efforts within the US and Global Marketing organizations. This includes supporting quarterly business reviews, monthly reporting with insights, participating in brand campaign development and rollout, as well as ad-hoc analysis.
The Senior Manager, Marketing Analytics will be responsible for developing and implementing digital campaign analytics - including audience analysis, micro-segmentation, digital persona development, omnichannel customer journey development, test-and-learn campaign testing, content measurement, and optimal sequencing of touchpoints. The successful candidate is a passionate champion of insights driven strategy and objective evidence-based decision making. Using a variety of methodologies, the successful candidate will be combining digital/omnichannel data analysis with a variety of insights from other sources into a story for a brand.
This position will report to the Director of Analytics within Global Consumer Capabilities & Innovation (GCCI) – Marketing Capabilities group but will work day-to-day (“dotted line”) with those that own the brand/omnichannel marketing.
Flexible Commuter role to Thousand Oaks, CA or Deerfield, IL site. You will work on-site a minimum of 3 days a week.
Responsibilities include:
Establish cross-functional partnerships with marketing, GCCI, Primary Research (PMR) and broader analytics teams, to fully understand the brand’s strategic objectives and current marketing strategies
Provide marketing leadership with an objective and thorough perspective on campaign analytics and performance management and be seen as their go-to team member for performance insights
Lead the development of monthly and quarterly reports through the coordination of agency resources, offshore teams and internal partners from GCCI, PMR and the broader Analytics team
Interpret, summarize, and communicate analyses to drive campaign understanding and be the unbiased and objective voice for the brand
Collaborate with brand leads to jointly align on analytical priorities that fit with establish strategic imperatives and have the potential to lead to clear and sizable brand performance improvements
Develop and deliver analysis using complex data sources including industry syndicated data sources (media measurement and benchmarking), tactical performance data, etc. to generate an integrated, objective, and detailed understanding of brand business and critical metrics
Merge objective insights with GCCI’s industry knowledge and expertise to developing test and learn opportunities and deploy optimizations through…