Laneige is seeking a dynamic Senior Social Media Manager to lead our platform strategy, elevate brand storytelling, and deepen community engagement across Instagram, TikTok, YouTube, and Facebook. This high-impact role is central to shaping Laneige’s digital voice, translating cultural insights into compelling narratives, and building authentic connections with our audience.
As a strategic partner to the IC Director, you will own the full lifecycle of social media strategy—from ideation and content planning to execution, optimization, and performance analysis. You’ll drive campaign development, oversee team workflows, and collaborate cross-functionally to ensure every touchpoint reflects Laneige’s brand ethos and delivers measurable results.
You’ll spearhead content creation across evergreen storytelling, product launches, and VIP activations, bringing bold, social-first ideas to life through visual design, copywriting, and trend-driven execution. You’ll also support paid media initiatives, manage external creators, and contribute to influencer and community event strategies.
As a hands-on creative leader, you’ll ideate, shoot, design, and edit content that embodies Laneige’s customer-first, culture-forward approach. You’ll engage daily with our community, amplify brand visibility through thoughtful interactions, and leverage performance insights to continuously refine our content strategy. You’ll also lead reporting, post-campaign analysis, and trend tracking to ensure our content remains fresh, relevant, and high-performing.
Principal Accountabilities
Content Strategy & Creative Development
Manage the development and execution of the social content calendar across all platforms in partnership with the Director
Act as the internal creative strategist, bridging brand goals with social trends, community insights, and visual storytelling
Concept, plan, and execute content for always-on storytelling, campaigns, and real-time moments
Write clear, compelling briefs for creators, freelancers, and cross-functional partners
Collaborate with Assistant Managers to develop content inspired by community sentiment, trends, and brand mentions
Support VIP talent strategy, briefing, and content capture
Identify new content formats and platform opportunities to keep the brand culturally relevant
Partner with creative and brand teams to evolve the brand’s visual expression and maintain a cohesive social presence
Maintain and optimize the Social creative library to support a consistent content pipeline
Community Engagement & Platform Management
Manage daily engagement across TikTok, Instagram, Threads, YouTube, and Facebook, ensuring timely, on-brand responses
Develop and maintain a distinct, engaging brand voice across captions and community interactions
Partner with Customer Service and Marketing to proactively develop FAQs and response strategies
Manage external tools (i.e. Brand Bastion, TYB) to streamline engagement and improve efficiency
Monitor cultural trends and viral moments to strategically insert the brand into relevant conversations
Support weekend and holiday community management, as needed
Strategic Planning & Cross-Functional Collaboration
Participate in campaign planning, creative brainstorms, and marketing syncs to align storytelling and execution
Collaborate with regional and global teams to support content moments and showcase IRL activations
Support campaign building, content planning, and calendar development in alignment with senior leadership strategy
Communicate updates and share content calendars with cross-functional teams on a bi-weekly and monthly basis
Performance, Reporting & Optimization
Own social performance reporting across all platforms, delivering monthly and post-campaign insights
Conduct content audits, competitive analysis, and trend monitoring to inform strategy
Identify keywords and hashtags to support content discoverability and performance
Contribute to the development of the social playbook and…