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Mission: To be a place where the everyday becomes extraordinary - and the potential is unlimited. Where every experience can change you
Vision: We are the gathering place of Orange County
Values: Be Safe | Do the Right Thing | Be Generous | Include Everyone | Make it Easy | Be Bold
Job Title:
Senior Marketing Manager (Development & District)
Pay Details:
The annual base salary range for this position in California is $110,000 to $135,000 per year. The starting pay for the successful candidate depends on various job-related factors, including but not limited to the candidate’s geographic location, job-related knowledge, skills, experience, education/training, internal value, peer equity, external market demands, and organizational considerations.
The Senior Marketing Manager will lead the development and execution of integrated marketing strategies across a dynamic mixed-use development portfolio. Serving as a strategic partner to Development, Asset Management, Leasing, Operations, and Executive Leadership, this role will translate business priorities into marketing strategies and programs that strengthen brand positioning, build demand, deepen audience engagement, and support commercial performance.
The Senior Marketing Manager will oversee initiatives from strategy and concept development through execution, optimization, and measurement, including brand development, campaigns, content, experiences, activations, and go-to-market programs. The ideal candidate is a strategic and creative marketer with strong business acumen, exceptional cross-functional leadership skills, and a demonstrated ability to manage complex, high-visibility initiatives across multiple stakeholders, priorities, and stages of development.
Responsibilities
Develop and execute integrated, multi-channel marketing strategies across the portfolio, balancing district-wide priorities with distinct asset positioning, audiences, and business objectives.
Translate development and business priorities into actionable marketing plans, including positioning, audience strategy, messaging, channel mix, budgets, timelines, and KPIs.
Identify market opportunities and develop proactive campaigns and initiatives that strengthen individual assets, the broader portfolio, and overall destination positioning.
Lead multiple high-priority marketing initiatives from strategy and concept development through execution, optimization, measurement, and post-campaign analysis.
Oversee the development and management of brand and marketing materials across physical and digital channels, including websites, landing pages, email, presentations, brochures, signage, photography, video, and sales collateral, ensuring consistency across all touchpoints.
Partner with Creative, Content, Media, Digital, Social, PR, Experiential, and agency teams to develop coordinated campaigns and storytelling that build awareness, engagement, and demand.
Collaborate closely with Development, Leasing, Sales, Hospitality, F&B, Operations, and other business partners to align marketing activity with commercial priorities and customer acquisition goals.
Develop audience-specific strategies and campaigns for key stakeholder groups, including prospective tenants, brokers, district guests, consumers, visitors, and community audiences.
Use audience insights, market intelligence, and performance data to continuously refine messaging, creative, channel strategy, and campaign effectiveness.
Manage agency and vendor partners, marketing budgets, and other initiatives as required to support evolving business priorities.
Qualifications
Bachelor's degree in Marketing, Communications, Business, Real Estate, or…