About Ancestry:
When you join Ancestry, you join a human-centered company where every person’s story is important. Ancestry®, the global leader in family history, connects everyone with their past so they can discover, preserve, and share their unique family stories. With our unparalleled collection of more than 65 billion records, over 3.5 million subscribers, and over 27 million people in our growing DNA network, customers can discover their family story and gain a new level of understanding about their lives. Over the past 40 years, we’ve built trusted relationships with millions of people who have chosen us as the platform for discovering, preserving, and sharing the most important information about themselves and their families.
We are committed to our location flexible work approach, allowing you to choose to work in the nearest office, from your home, or a hybrid of both (subject to location restrictions and roles that are required to be in the office- see the full list of eligible US locations HERE ). We will continue to hire and promote beyond the boundaries of our office locations, to enable broadened possibilities for employee diversity.
Together, we work every day to foster a work environment that's inclusive as well as diverse, and where our people can be themselves. Every idea and perspective is valued so that our products and services reflect the global and diverse clients we serve.
Ancestry encourages applications from minorities, women, the disabled, protected veterans and all other qualified applicants. Passionate about dedicating your work to enriching people’s lives? Join the curious.
Ancestry is seeking a Staff Product Manager to drive the cross-functional vision, strategy, and execution for our Mobile App (iOS & Android) within the Activate product organization. Your mission will be to evolve our Ancestry mobile app as a primary pathway for customer acquisition, conversion, and retention. You will sit at the intersection of DNA and Family History.
You will join a passionate, cross-functional team of PMs, designers, mobile engineers, data scientists, and user researchers. This role offers high organizational visibility and significant potential to impact company-wide conversion, subscription growth, and active engagement metrics.
What You Will Do...
Execute Strategic Mobile Priorities: Lead the cross-functional product roadmap for the Mobile App under the Activate team’s strategy, focusing on converting DNA-first customers into Family History subscribers and streamlining early user conversion flows.
Bridge DNA to Family History (FH): Build and refine intuitive, high-converting "Bridges" experiences (such as connecting DNA Matches and Origins to family tree building and record exploration) that capture user curiosity and drive conversion during key high-intent moments.
Modernize the Mobile Tech & Conversion Stack: Support the building and delivery of a native, frictionless mobile subscription and checkout architecture to improve user experience and lift conversion rates.
Drive In-App Subscriptions & Retain Early Users: Increase In-App Mobile GSA conversion volume, repeat 30-day product usage, and long-term retention by removing complexity and providing clear guidance for new registrants.
Lead Strategy & Cross-Functional Alignment: Establish a clear product vision and 18-24 month roadmap for native mobile experiences. Align senior product leadership, engineering, design, marketing, analytics, and adjacent product teams (e.g., Engage, Preserve & Share, DNA Science) around shared outcomes and priorities.
Define & Monitor KPIs: Establish quantitative success metrics (In-Product Sign-ups, Repeat Usage, UX Score) and guardrail metrics to continuously evaluate and optimize native app performance.
Champion Customer Empathy & Continuous Testing: Leverage foundational user research, A/B testing, and behavioral data to solve core user pain points, eliminate cognitive friction for novice explorers, and advocate for the…