Growth Marketer – Performance Marketing
Location: Ahmedabad, Gujarat
Employment Type: Full-time
Experience: 1.5 – 2 Years
Working Days: 6 Days/Week
Working Hours: Flexible 9-hour shift (start time between 8:00 AM and 11:00 AM)
Compensation: ₹30,000 – ₹35,000 in-hand per month
About the Role
We are looking for an execution-focused Growth Marketer / Performance Marketer with hands-on experience in Meta Ads and Google Ads.
The ideal candidate should have strong expertise in paid acquisition, campaign optimization, conversion tracking, and performance analytics. This is not a generalist Digital Marketing or SEO role.
You will be responsible for managing and scaling paid campaigns with a strong focus on conversions, CPL, CAC, ROAS, and overall ROI.
Key Responsibilities
Plan, set up, execute, and optimize performance marketing campaigns across Meta Ads and Google Ads.
Manage monthly advertising budgets of ₹1 lakh+.
Monitor campaign performance and optimize campaigns to improve conversions and ROI.
Track and analyze key performance metrics including:
CPL (Cost Per Lead)
CAC (Customer Acquisition Cost)
CPA (Cost Per Acquisition)
CPC (Cost Per Click)
CTR (Click-Through Rate)
Conversion Rate
ROAS (Return on Ad Spend)
Conduct audience research, segmentation, targeting, and retargeting.
Manage campaign setup, tracking, pixels, conversion events, and related campaign parameters.
Develop and execute A/B tests for ad creatives, copy, landing pages, audiences, and campaign strategies.
Identify ad fatigue, performance drops, scaling opportunities, and optimization areas.
Analyze campaign data and prepare regular performance reports.
Work closely with creative and business teams to improve campaign performance and lead quality.
Scale successful campaigns while maintaining an efficient CAC and healthy ROAS.
Stay updated with changes in Meta and Google advertising platforms and performance marketing best practices.
Requirements & Qualifications
1.5 – 2 years of hands-on experience in Performance Marketing / Growth Marketing.
Strong practical experience with Meta Ads Manager and Google Ads.
Proven experience managing ₹1 lakh+ monthly ad spend.
Strong understanding of paid acquisition and conversion funnels.
Good knowledge of campaign setup, audience targeting, retargeting, bidding strategies, and conversion tracking.
Strong understanding of performance marketing metrics such as CPL, CAC, CPA, CPC, CTR, Conversion Rate, and ROAS.
Experience with A/B testing of creatives, ad copy, audiences, and landing pages.
Strong analytical and numerical skills.
Ability to interpret campaign data and make data-driven optimization decisions.
Good communication skills and the ability to clearly explain campaign performance and results.
Ideal Candidate
We are looking for someone who is:
Execution-oriented, rather than purely strategic.
Strong in hands-on Meta + Google Ads management.
Comfortable handling significant monthly ad budgets.
Highly data-driven and comfortable working with numbers and performance metrics.
Focused on leads, conversions, CAC, and revenue, rather than vanity metrics.
Capable of independently monitoring, optimizing, testing, and scaling campaigns.
Important Note
This role is specifically for Performance/Growth Marketing. Candidates whose experience is primarily in SEO, social media management, content marketing, branding, or general digital marketing without substantial hands-on paid advertising experience will not be considered.