JOB SUMMARY – To perform this job successfully, an individual must be able to perform each essential duty satisfactorily.
The Associate District Sales Manager is responsible for growing sales and established market share for an assigned territory by promoting, selling and servicing CV-A products within the Vascular Interventions and Endovascular space. This role plays a critical role in supporting the Sales team by developing new accounts, train medical staff on products and procedures and driving therapy adoption of a new and novel laser atherectomy technology.
Differentiated from other legacy medical devices, the new Auryon-laser technology is the only system capable of delivering short, high-powered pulsed-laser energy in a 355nm wavelength without compromising the integrity of its fiber optic cables during atherectomy procedures. The technology addresses the risk of perforation through tissue selectively, addresses the risk of embolization to the patient through the availability of aspiration, and is indicated to provide treatment for In Stent Restenosis (ISR), which is the gradual re-narrowing of the artery after a blockage has been previously treated with a stent.
Additionally, the Auryon-laser advances patient treatment options and care by treating a variety of PAD lesion types both above and below-the-knee. The technology is a safe, fast, and effective system that clinical studies have shown to be effective in treating lesions ranging from soft plaque to severely calcified.
Essential Duties and Responsibilities
Maximize profit by achieving sales revenue targets and growing market share for a specified territory
Build meaningful partnerships with KOLs (Key Opinion Leaders) and other high-volume Interventional Cardiologist, Vascular Surgeon and Interventional Radiologists in target accounts
Develop and maintain key physician and hospital contracts to achieve corporate objectives while servicing the customer to meet their needs
Increase sales by developing new users and driving adoption and continued use of Auryon-laser in target accounts
Keep up to date on all product, clinical and procedural knowledge as it relates to the products being sold within a specific territory
Ability to communicate broad and strategic messages to different types of audiences (includes leading and delivering sales presentations to customers)
Effectively manage assigned territory through sales activities such as territory analysis, prospects, growing and maintaining existing accounts, and trials/evaluations.
Ability to explain features and benefits using patient outcomes between CV-A products and competitive products
Maintain the highest level of professionalism at all times when conveying information that is accurate to both external customers and internally with Company employees
Support Regional sales strategy by working with the territory manager (if applicable) to execute and achieve business plans
Utilize appropriate resources that tailor the sales approach to meet customer needs
Anticipate and handle objections and explore perspectives and tactfully address them
Submit weekly expense report when necessary and adheres to expense policy and procedures
Consistently document daily, weekly and monthly activities utilizing company provided resources
Regularly track and report progress against business plan and redirect efforts as necessary
Educate and train physicians, hospital personnel and office staff on technical matters relating to products and therapies. This is achieved by coordinating: one on one sessions, in-service education programs, seminars and/or outside symposiums
Document and provide written solutions to recurring problems, including input for variation of training tools and provisions of training
Identify and solve complex or unusual customer issues in a timely manner
Complete sales/clinical training programs
May perform other duties as assigned
Supervisory Responsibilities
Yes X No
Regulatory Responsibilities
Manages in order…