At AriensCo, we build more than exceptional products – we create opportunities that impact careers. Our culture values innovative thinking, hard work and determination. We interact in teams, collaborate together and make decisions quickly.
We see growth potential in every team member, and are committed to supporting our employees with continuous training and advancement opportunities.
Our environment? We’re corporate, without being “corporate.” Whether you work at our headquarters, manufacturing facilities, or one of our global distribution businesses, you’ll always have the freedom to create and contribute. Our company vision is “Passionate People, Astounded Customers.” Quite simply: it revolves around people
Speaking of people, you’re not just employee #1,762 to us. You’re family and your role is invaluable. Without exceptional people, we can’t continue to produce the amazing products we're known for around the world.
Ready for the ride of your career? Then come join us. By joining our team, you'll have the opportunity to work in a rewarding workplace with a strong sense of community.
Job Description:
Join AriensCo, as the Director of Marketing & Product Management for the Ariens Brand, a name synonymous with quality and durability. In this role, you are more than a strategist; you are building on a legacy that has been shaping the American Landscape for over 90 Years. Your role will be accountable for driving the Ariens brand into its next generation of success by managing a multi-category product portfolio including lawn and snow, building innovative multi-channel go-to-market strategies, creating impactful marketing to drive sales, and developing visionary advertising initiatives as an industry-leading brand.
This position offers the potential for a hybrid work arrangement, with onsite work in Brillion, WI, expected for approximately one week each month.
THE DAY TO DAY...
Product Portfolio : Own the strategic direction of the product portfolio, including roadmap prioritization and lifecycle management
Go-To-Market : Develop and execute integrated go-to-market strategies that effectively balance the needs of national retailers and independent dealer partners, ensuring channel alignment while maximizing brand growth, customer engagement, and sales performance
Support Our Legacy : Infuse the brand’s century-old heritage with innovative marketing strategies that maintain the brand’s esteemed position in the market
Team Leadership : Lead, develop, and empower a high-performing product marketing team, establishing clear priorities, accountability, and strong execution across the portfolio
Commercial Excellence: Develop impactful and measurable marketing tactics and strategies to drive brand awareness and sales.
Brand Steward: Advance Ariens' position as an industry-leading brand through visionary marketing, compelling storytelling, and consistent brand stewardship
What you will do
Innovate and Strategize: Develop go-to-markets strategies, establishing Ariens as the market leader
Inspire and Lead : Lead a team of high-performing product marketing professionals fostering an environment where creativity meets strategy
Deliver Results: Accountable for delivering portfolio growth, market share expansion, and profitable revenue through product and marketing strategies
Performance Analysis: Strong ability to read and report on metrics to track portfolio, channel and marketing performance
Shape the Future: Partner with the product development teams to influence industry leading product solutions that meet market needs
Who you are
Brand Champion : A proven leader passionate about nurturing and growing legacy brands with the ability to think new and different
Strategic Visionary : Experience in leading marketing teams and developing brand strategies that resonate with both heritage and innovation
Brand Builder : Proficient in creating compelling brand stories that generate awareness and build our brands
Analytical Guide : Skilled in…