THE ROLE: Director, Revenue Marketing
LOCATION: Gainesville, FL
ABOUT LEGENDS GLOBAL
Legends Global is the premier partner to the world’s greatest live events, venues, and brands. We power unforgettable experiences through a fully integrated suite of premium services—delivered seamlessly through our white-label model to keep our partners front and center.
With a global network of more than 450 venues, hosting 20,000 events and welcoming 165 million guests annually, Legends Global brings unmatched scale and expertise across every touchpoint—from feasibility and consulting to sales, partnerships, hospitality, merchandise, venue management, and world-class content and booking.
At Legends Global, you’ll help shape the future of sports and live entertainment, working on projects that leave a lasting legacy alongside people who play to win. Our core values—Align, Scale, Connect, Team, Win—guide how we show up every day and at every level. We surround our people with experts to learn from, build a culture rooted in collaboration, and recognize real impact. If you’re driven to work on the biggest stages in sports and entertainment and want to be part of the unstoppable team behind the world’s greatest live events, venues, and brands—this is where you belong.
About the Role
The Director of Revenue Marketing will lead the marketing strategy and execution supporting the commercial success of the stadium renovation, with a focus on driving premium seating sales, engaging existing donors and season ticket holders, and generating new revenue opportunities.
This role demands a unique blend of strategic vision and tactical execution—developing sophisticated go-to-market strategies while simultaneously delivering high-impact digital and traditional marketing campaigns that convert prospects into buyers.
Working in close partnership with Florida Athletics, Legends Global leadership, and the project sales team, this individual will ensure marketing efforts align with project milestones, sales priorities, revenue goals, and the broader stadium renovation strategy.
About the Project
The University of Florida is undertaking a transformational renovation of Ben Hill Griffin Stadium from 2027 through 2030, with Legends Global engaged to lead sales execution tied to premium seating, hospitality experiences, and long-term revenue strategy. This role partners closely with Florida Athletics and internal Legends stakeholders to align project milestones, product strategy, and commercial outcomes in a high-visibility collegiate environment.
WHAT YOU’LL DO (KEY RESPONSIBILITIES)
Revenue Marketing & Go-To-Market Strategy
Develop and execute comprehensive go-to-market strategies for premium seating products, including Founders Suites, Luxury Suites, Loge Boxes, Club Seats, and relevant season ticket offerings
Support the stadium renovation marketing calendar and campaign timelines, aligning with product launches, project milestones, and sales priorities
Develop integrated lead generation and audience growth strategies to reach qualified prospects and move them toward conversations with the sales tea
Partner closely with the Sr. Director of Ticket Sales & Service to align marketing campaigns with sales priorities, ensuring seamless lead handoff and conversion tracking
Establish and monitor key performance metrics (CPL, conversion rates, ROI) that measure marketing's direct impact on revenue generation
Optimize marketing spend allocation across channels based on performance data, continuously refining tactics to maximize return on investment
Digital Marketing & Campaign Execution
Lead renovation-specific email campaigns, including audience targeting, list segmentation, messaging, content calendars, and performance analysis
Support the project’s digital advertising strategy across paid search, social media, programmatic display, and video platforms to drive education and lead generation
Collaborate with cross functional stakeholders to develop audience…