LEGENDS GLOBAL
Legends Global is the premier partner to the world's greatest live events, venues, and brands. We deliver a fully integrated solution of premium services that keeps our partners front and center through our white-label approach. Our network of 450 venues worldwide, hosting 20,000 events and entertaining 165 million guests each year, is powered by our depth of expertise and execution across feasibility & consulting, owner’s representation, sales, partnerships, hospitality, merchandise, venue management, and content & booking of world-class live events.
Two powerhouse companies have joined forces to redefine excellence in sports, entertainment, and live events. Together, Legends and ASM Global combine unmatched expertise with global reach, offering end-to-end solutions from venue development and event booking to revenue strategy and hospitality.
THE ROLE
The Marketing Manager will align with INTRUST Bank Arena’s Marketing Department. The role is responsible for driving the organization and execution of multi-channel marketing campaigns in support of the revenue goals and lines of business for INTRUST Bank Arena that include managing all aspects of campaign management of email marketing, arena’s website and ensuring all strategies consistently align with the Legends Global Marketing Network standards of excellence. The Manager will represent as a marketing contact for the arena tenants. In addition, the role will also execute and manage the arena’s marketing internship program.
This position operates within a collaborative dual reporting structure – reporting directly to the venue’s Director of Marketing while maintaining a strategic connection upward through the Legends Global Marketing Network. Responsibilities may shift dynamically through technology and AI integrations.
ESSENTIAL DUTIES AND RESPONSIBILITIE S
Maximize ticket sales for all events using all assets available. Must have excellent communication with marketing, box office and booking staff.
Develop and implement integrated event marketing plans for ticketed events, tenant teams, private events and Legends Global Special Events including advertising, promotion, grassroots and public relations.
Manage multiple advertising budgets and prepare show settlement information for event advertising.
Manage and negotiate media buys and trade promotions on behalf of the show promoters.
Manage all INTRUST Bank Arena e-mail marketing communications, including list management, content management and campaign execution.
Oversee the venue’s website, ensuring all information is up-to-date and accurate.
Assist in managing venue’s press release database including creation and execution of all press releases and actively seek opportunities to receive publicity from building operations, activities, awards/honors, etc. to share with local, regional or national media and/or Legends Global Corporate.
Manage and coordinate press related duties during events including TV station coverage, photographers and reviewers.
Create partnerships and nurture relationships with third party partners in the market.
Execute graphic design and creative projects in Photoshop in an effective and aesthetically pleasing manner for various marketing promotions.
Collaborate with various departments to assist with marketing, advertising or graphic design needs.
Be one of the department’s main contacts with arena tenants to coordinate all venue marketing support.
Recruit, hire, train and supervise interns within the Marketing Department to assist in the development and implementation of all marketing aspects for events.
Be the liaison and lead for the Marketing Department for Legends Global Corporate initiatives, regional marketing calls, specialty calls and other items.
Learn, utilize and collaborate with Legends Global Corporate Marketing Team, its Programs, and its trainings.
Research and follow current music marketing trends, venue marketing efforts and implement best practices in the day-to-day…