POSITION: Marketing Manager
DEPARTMENT: Event Services
REPORTS TO: Event Services Manager
FLSA STATUS: Salaried/Exempt
Summary
Legends Global, the leader in privately managed public assembly facilities, has an excellent and immediate opening for a Marketing Manager for Legends Global/Caesars Superdome | Smoothie King Center | Champions Square.
Essential Duties and Responsibilities
· Creation, strategy, and deployment of eblasts related to venue pre-sales, on-sales and special promotions to drive ticket revenue and the number of click-throughs to venue complex websites
· Database segmentation, based on clients buying patterns to increase engagement and purchases utilized by social promotions and email advertising.
· Responsible for utilizing Ticketmaster tools and marketing resources (i.e. TM One) to create broadened exposure, drive ticket sales, and analyze/report on incoming data from various online marketing platforms
· Utilizes all software tools including Klaviyo, Business Intelligence, Writer and other provided resources to analyze data, create campaigns and track progress.
· Oversee the development and implementation of the Social Media Content Calendar to increase exposure and drive engagement across all channels.
· Creation of event-related and brand-related print/online ad collateral
· Executing local and regional media buys as requested by promoters and Sales & Marketing Team
· Management of all Legends Global event-related Saints and Pelicans cross-promotional assets including graphic signage, tv and radio spots, and in-arena promotions
· Maintain all event marketing plans, including promoter and venue expenses. Complete all necessary purchasing and accounting forms and procedures related to said expenses.
· Identify, develop and leverage bonus, trade and promotional opportunities, and event-related media appearances to drive event ticket sales and positive exposure of venues
· General maintenance of all three venue complex websites as well as daily updates to the event schedule, event-related informational pages, artwork, and sales materials
· Creation of event-related digital signage at all venues within the complex
· Responsible for securing advertising materials from Event Promoters for Production Department to display on venue complex LED signage (ads, commercials, etc.)
· Creation and deployment of eblasts, print and online ads to market the venue complex and drive new private event bookings
· Creating, updating and ordering of all sales collateral as needed
· Oversee the design of artwork for promotional/sales gifts as needed
· Design of all collateral, print signage, newsletters, presentations and internal communications for the venue complex and the Louisiana Stadium and Exposition District as requested
· Responsible for maintaining and increasing the in-house email database for the venue complex through creative strategies to increase ticket sales, ancillary revenues and bookings
· Responsible for maintaining library and archiving all photographs on servers for venue complex use
· Manage and create all artist/promoter gifts, back of house enhancements and event related activations
· Event setup photography & event day documentation as needed
· Develops Event Media Advisories and escorts media / event personnel as needed.
· Maintains profiles and lists of all media in the market / market demographics.
· Conducts media and client and special-request tours of the facilities as needed.
· Is responsible for the coaching, development, training and corrective action for Marketing team members.
· Manages time-off requests, weekly payroll and all other payroll related responsibilities for the Marketing team.
· All other duties as assigned
Qualifications
· To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable…