Job Summary
We are seeking a strategic, technically fluent Director to lead delivery of Astra Marketing Strategy, an AI-enabled product that uses AI-driven workflows to support diverse marketer use cases. The product spans three connected capabilities: strategy planning, strategy execution, and review of execution performance. This leader will shape the product vision, operating model, agentic architecture, and delivery roadmap that help marketers convert insights into clear strategies, translate strategies into coordinated execution plans, and use performance evidence to continuously improve decisions. The role connects commercial and brand leaders with marketing operations, data science, analytics, technology, agencies, and governance partners to deliver scalable, responsible, and measurable marketing capabilities across brands and markets.
Accountabilities:
Astra Marketing Strategy Product & Workflow Leadership
Product Vision: Define the product strategy, target experience, operating model, and roadmap for Astra Marketing Strategy across the end-to-end marketing strategy lifecycle.
Marketer Use-Case Design: Translate diverse marketer needs, decisions, workflows, and handoffs into intuitive, connected AI-driven capabilities across brands, markets, and channels.
Strategy Planning: Enable structured situation assessment, customer and market insight synthesis, brand ambition, strategic priorities, objectives, audience choices, positioning, and measurement planning.
Strategy Execution: Convert approved brand strategies into actionable initiatives, campaigns, channel and audience plans, execution briefs, milestones, ownership, dependencies, and measurable outcomes.
Performance Review: Establish capabilities to monitor execution progress and results, compare outcomes with strategic objectives and KPIs, identify drivers and gaps, and recommend evidence-based adjustments to plans and execution.
Agentic Architecture, Data & AI Delivery
Agentic Problem Solving: Frame complex marketing challenges as goal-driven, multi-step agentic workflows that can plan, retrieve governed information, use tools, reason over evidence, generate recommendations, and route decisions to the appropriate human owner.
Agentic Frameworks: Design and guide modular agent architectures using orchestration, specialized agents, tool use, retrieval-augmented generation, context and memory patterns, evaluation, observability, guardrails, and human-in-the-loop controls.
Decision Intelligence: Apply AI, machine learning, causal and predictive analytics, experimentation, optimization, and generative AI methodologies to solve marketing and data science problems across planning, execution, and performance review.
Data & Platform Integration: Guide secure integration of governed brand, customer, market, campaign, channel, content, CRM, finance, and performance data with enterprise AI, analytics, workflow, and planning platforms.
Human-Governed Automation: Define autonomy boundaries, evidence and confidence requirements, approval points, exception handling, and escalation paths so accountable business owners retain final decision rights.
Delivery, Operating Model & Scale
Roadmap & Execution: Translate business priorities into architecture decisions, epics, backlogs, release plans, and measurable increments; manage dependencies across data, platforms, analytics, process, and change enablement.
Cross-Functional Leadership: Build and lead a multidisciplinary delivery model spanning product, engineering, data science, analytics, marketing, brand strategy, marketing operations, user experience, agencies, and offshore or external partners.
Reusable Capabilities: Establish common strategy objects, taxonomies, templates, workflow components, data products, prompts, agents, and measurement patterns that can scale while preserving brand and market context.
Adoption & Change: Drive stakeholder engagement, training, role clarity, process guidance, and feedback loops that embed…