The Head of AI and Digital Excellence is responsible for leading the market’s strategy to maximise the potential of AI and Digital to accelerate AstraZeneca’s in-market delivery of Ambition 2030. This senior market-level leadership role mirrors and connects into the regional (International) AI and Digital team and Enterprise AI (EAI), and works in lockstep with IT to translate global and regional priorities into market impact, and to feed market needs back into global programmes.
In this highly cross-functional, cross-therapy-area role, the Head of AI and Digital Excellence spans three interconnected domains — Customer Engagement, Business Excellence and Data & Insight & Analytics and operates at the intersection of commercial, medical, and enterprise functions.
Customer Engagement : Transform the go-to-market model across personal and non-personal channels to improve effectiveness, drive personalisation, and lift the impact of customer engagement.
Business Excellence : Bring innovation and automation to salesforce operations incl segmentation and targeting strategy, sizing and territory alignment, incentive compensation and performance management mechanisms
Data & Insight& Analytics : In close partnership with IT, focus on how we use data to drive outcomes, enable automation, and re-wire critical processes — starting with performance analytics and the annual business cycle
The Head of AI and Digital Excellence reports to the Country President and is a key member of the Country Leadership Team. This is a role for a leader who combines strategic thinking with operational credibility: comfortable engaging with business unit heads, functional leads, regional and global leadership, while also rolling up their sleeves to drive delivery.
Accountabilities
Customer Engagement:
AI-enabled go-to-market design : Define and evolve the market’s AI- and data-enabled customer engagement strategy across personal and non-personal channels, embedding personalisation across channels and field models to deliver the right message to the right customer, through the right channel, at the right time
Campaign operations & enterprise platforms: Adopt and scale enterprise customer-engagement solutions in-market for omnichannel orchestration, next-best-action, segment-of-one campaigns and personalised HCP engagement, in partnership with EAI and GBS
Digital Footprint: Govern the market's digital presence including owned channels (websites, portals, apps), ensuring content is current, compliant, and aligned to the broader engagement strategy
AI Augmented Field : Reduce ‘no-joy’ work through deployment of AI-enabled field productivity tools (e.g., digital selling tools, remote engagement platforms, and AI-powered next-best-action recommendations)
Business Excellence:
Commercial operations : Own the core commercial operations engine — segmentation, targeting, call planning, incentive design, field sizing and deployment, and CRM operations — in partnership with therapy area leads, increasingly powered by AI-driven insights to ensure resource allocation reflects customer preferences and commercial priorities
Salesforce excellence : Drive salesforce excellence in partnership with the therapy areas — capability building, coaching frameworks, and AI-enabled productivity programmes that raise the quality and impact of every customer interaction
Measurement : Act as the primary point of accountability for customer engagement performance metrics including reach, frequency, engagement rates, and channel ROI
Data & Insight & Analytics:
AI-ready Data Foundation : In close partnership with IT — who own where data sits and how it is processed — focus on how the market uses data to drive outcomes, enable automation and inform decisions. Champion the use of real-world data, market data, CRM data, and digital engagement data to generate insights that inform commercial strategy, resource allocation, and customer engagement planning
Data-Driven Decision Making : Re-wire key…