Manager, Media Performance & Analytics
Reporting to the Director, Marketing Data Analytics, the Manager, Media Performance & Analytics is responsible for the daily analysis of paid media campaign performance, delivering optimization recommendations, and contextualizing results to enterprise/college/unit level leadership and marketing professionals (“clients”) on a regular basis. This role also supports quality assurance of campaign setup.
The ideal candidate has a strong demonstrated experience with buying media in advertising platforms (e.g., Google Ads, Meta Business Manager) and using measurement tools (e.g., Google Analytics), along with the ability to build compelling, digestible presentations for stakeholders using data visualization tools such as Data Studio or Power BI.
This position serves as a liaison between the clients and the agency responsible for media planning and execution, providing regular performance updates and optimization guidance. The Manager will be accountable for cross-functional collaboration and relationship management, working closely with internal teams and agency partners to leverage data in measuring and optimizing campaign performance.
The ASU Outreach Hub is a unique specialty firm with ASU Enterprise Partners. We support ASU by expanding its
reach to more domestic and international constituents, creating more fans and supporters. We deploy creative, targeted, data-driven marketing and engagement solutions, like websites, email campaigns, affinity programs and media buys, that deliver measurable outcomes.
What you’ll do
Responsible for the day-to-day management and primary liaison between clients and the agency related to media reporting and optimization
Manages processes across teams, including the direction of media plan and strategy implementation, campaign structure, media budgets, and performance reporting
Works closely with the Director, Marketing Data Analytics, Sr. Director, Media Services and agency partner, reviewing agency campaign recommendations, and provides recommendations to the client
Works closely with agency partners to ensure that media spend allocation is effective and budget targets are achieved, making recommendations for shift in spend when necessary
Creates reports, analyzing and generating insights of campaign performance against budget and KPIs
Identifies trends and insights, and collaborates with agency on opportunities for improved performance
Partners with Applied Data Science and Analytics team as the primary stakeholder for client dashboards, outlining requirements designed to support scalability and client satisfaction
Effectively communicates complex data and findings at all levels of the organization using compelling visualizations and data story telling
Collaborates with paid media and analytics experts across ASU Enterprise Partners to create a more streamlined approach of best practices, ASU Enterprise Partners-wide strategy, and transparency
Leverages AI tools where appropriate to improve speed and scale across reporting, deck building, QA, and related workflows
Be responsible for and own the understanding of paid media campaign performance from impression to conversion
Support ongoing analytics needs of the business such as AB test strategy and measurement, conducting ad-hoc analysis, etc.
Ensure 1st-party data collection is consistent following established UTM structure
Establish and monitor performance thresholds that trigger automatic notifications to various stakeholders to be aware of performance drifts
Stay up-to-date with industry trends, emerging technologies, and consumer behaviors to identify opportunities and potential challenges
What you'll need
Hands-on experience with digital media planning and buying platforms, including paid search, paid social, display and performance max
Experience in leveraging data visualization tools such as Looker Studio or Power BI to generate reports
Experience using a variety of attribution models – last, first,…